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IGS Proposal Industrial Bank Volume 2: Corporate Experience
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Event Planning and Marketing Services for<br />
Comcast XFINITY<br />
Contracting Number: N/A<br />
Contract Type: Firm Fixed Price<br />
Client’s Name/Address: Comcast XFINITY<br />
Contract Value: $10,000<br />
Period of Performance: Spring 2016<br />
Project Lead: Kendra McGee<br />
Mid-Level Manager: Taren Henry<br />
Multimedia Specialist: Jordan Bogner<br />
DUNS Number: 028461106<br />
Contract Office: Comcast XFINITY<br />
Contracting Officer Representative:<br />
Aimee Metrick,<br />
Aimee_Metrick@cable.comcast.com<br />
Contracting Officer: Eliza Findlay,<br />
Eliza_Findlay@cable.comcast.com<br />
Synopsis of Work Performed:<br />
<strong>IGS</strong> provided the Comcast Beltway Region’s public relations and marketing team with a fast and<br />
cost-effective solution to connect and recruit leading mom bloggers in the DC metropolitan area<br />
with the potential to become Comcast advocates to attend an invitation-only “lunch and learn”<br />
event. This event featured an XFINITY learning lab with hands-on demonstrations and a parenting<br />
discussion moderated by local news anchor, Eun Yang. <strong>IGS</strong> leveraged internal networks, our<br />
influencer marketing expertise, and analytic software to strategically create a value proposition<br />
that engaged bloggers without depending on paid participation as a motivator – a common<br />
practice and expectation for most influencer marketing campaigns. Notable results include:<br />
► 95 percent attendance by pre-registered attendees<br />
► Total digital reach of 1,061,488 followers<br />
► Secured 209 pre- and post-event social media posts using the event hashtags #XfinityMoms<br />
and #ComcastConnects within 14 days after the event.<br />
► 12 blog posts<br />
► 159 Twitter posts<br />
► 17 Facebook posts<br />
► 32 Instagram posts<br />
► 1 YouTube post<br />
Although all event logistics were coordinated internally by Comcast, <strong>IGS</strong> provided insight and<br />
guidance pertaining to the bloggers’ experience and ultimately how to maximize Comcast’s<br />
return on investment. Top services provided include:<br />
Brand Research and Analysis:<br />
<strong>IGS</strong> researched Comcast XFINITY products and services in order to develop qualifying criteria<br />
used to identify influencer candidates.<br />
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be<br />
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 23
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 22 3. Editing and Development: After <strong>IGS</strong> received the final content, the text was reviewed and copyedited by our Senior Writer and Editor. Final content was laid out upon completion of the report, along with customized photographs and graphic images. The <strong>IGS</strong> creative team also coordinated a photoshoot in order to obtain original high-resolution images and completed digital photo editing, color correction, and formatting for the report. Ongoing weekly check-in meetings were held in order to provide the COR with project updates and finalize content within 3-rounds of edits (as agreed upon). 4. Completion: <strong>IGS</strong> worked with our network of local and national print vendors to coordinate the print production of the Annual Report for the best quality and value for <strong>Industrial</strong> <strong>Bank</strong>. Samples were retrieved and reviewed by two members of the <strong>IGS</strong> team for a final review before proceeding with mass production. Final electronic copies of the Annual Report and photos were submitted to the COR at the conclusion of the project. Work Samples: Letter from Letter from Letter from the President the President the President 2015 2015 2015 was another ground-breaking year for IBW Financial Corporation was another ground-breaking year for IBW Financial Corporation was another ground-breaking year for IBW Financial Corporation was another ground-breaking year for IBW Financial Corporation was another ground-breaking year for IBW Financial Corporation was another ground-breaking year for IBW Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! The winners of the Small Business Grant Initiative (SBGI), which was announced the year before at our 80th- Grant Initiative (SBGI), which was announced the year before at our 80th- Grant Initiative (SBGI), which was announced the year before at our 80th- Grant Initiative (SBGI), which was announced the year before at our 80th- Grant Initiative (SBGI), which was announced the year before at our 80th- Grant Initiative (SBGI), which was announced the year before at our 80thanniversary celebration, were chosen and presented in May. The SBGI anniversary celebration, were chosen and presented in May. The SBGI anniversary celebration, were chosen and presented in May. The SBGI anniversary celebration, were chosen and presented in May. The SBGI anniversary celebration, were chosen and presented in May. The SBGI anniversary celebration, were chosen and presented in May. The SBGI was a <strong>Bank</strong>-sponsored competition for small businesses to compete for was a <strong>Bank</strong>-sponsored competition for small businesses to compete for was a <strong>Bank</strong>-sponsored competition for small businesses to compete for was a <strong>Bank</strong>-sponsored competition for small businesses to compete for was a <strong>Bank</strong>-sponsored competition for small businesses to compete for was a <strong>Bank</strong>-sponsored competition for small businesses to compete for $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money $80,000, divided into five separate equity grants. The <strong>Bank</strong> granted money to five to five to five for-profit for-profit for-profit businesses, with the overall winner receiving $20,000; businesses, with the overall winner receiving $20,000; businesses, with the overall winner receiving $20,000; businesses, with the overall winner receiving $20,000; businesses, with the overall winner receiving $20,000; businesses, with the overall winner receiving $20,000; this was a first in the business of banking. This competition targeted forthis was a first in the business of banking. This competition targeted forthis was a first in the business of banking. This competition targeted forthis was a first in the business of banking. This competition targeted forthis was a first in the business of banking. This competition targeted forthis was a first in the business of banking. This competition targeted forprofit small businesses with revenues of less than $1 million due to the profit small businesses with revenues of less than $1 million due to the profit small businesses with revenues of less than $1 million due to the profit small businesses with revenues of less than $1 million due to the profit small businesses with revenues of less than $1 million due to the profit small businesses with revenues of less than $1 million due to the difficulty they experience in locating investment capital. Entrepreneurs difficulty they experience in locating investment capital. Entrepreneurs difficulty they experience in locating investment capital. Entrepreneurs difficulty they experience in locating investment capital. Entrepreneurs difficulty they experience in locating investment capital. Entrepreneurs difficulty they experience in locating investment capital. Entrepreneurs at this level leverage their homes, tap their credits cards, and deplete at this level leverage their homes, tap their credits cards, and deplete at this level leverage their homes, tap their credits cards, and deplete at this level leverage their homes, tap their credits cards, and deplete at this level leverage their homes, tap their credits cards, and deplete at this level leverage their homes, tap their credits cards, and deplete emergency savings accounts in an effort to fulfill their dreams. Many of emergency savings accounts in an effort to fulfill their dreams. Many of emergency savings accounts in an effort to fulfill their dreams. Many of emergency savings accounts in an effort to fulfill their dreams. Many of emergency savings accounts in an effort to fulfill their dreams. Many of emergency savings accounts in an effort to fulfill their dreams. Many of these businesses are only a few dollars away from entering the next phase these businesses are only a few dollars away from entering the next phase these businesses are only a few dollars away from entering the next phase these businesses are only a few dollars away from entering the next phase these businesses are only a few dollars away from entering the next phase these businesses are only a few dollars away from entering the next phase of business growth, but cannot attract investors due to their size. By March, of business growth, but cannot attract investors due to their size. By March, of business growth, but cannot attract investors due to their size. By March, of business growth, but cannot attract investors due to their size. By March, of business growth, but cannot attract investors due to their size. By March, of business growth, but cannot attract investors due to their size. By March, the <strong>Bank</strong> had received 220 applications and business plans from across the <strong>Bank</strong> had received 220 applications and business plans from across the <strong>Bank</strong> had received 220 applications and business plans from across the <strong>Bank</strong> had received 220 applications and business plans from across the <strong>Bank</strong> had received 220 applications and business plans from across the <strong>Bank</strong> had received 220 applications and business plans from across the Washington, D.C. Metropolitan region, and engaged five non-profit the Washington, D.C. Metropolitan region, and engaged five non-profit the Washington, D.C. Metropolitan region, and engaged five non-profit the Washington, D.C. Metropolitan region, and engaged five non-profit the Washington, D.C. Metropolitan region, and engaged five non-profit the Washington, D.C. Metropolitan region, and engaged five non-profit partners to assist in selecting the winners. Our partners assisted us in partners to assist in selecting the winners. Our partners assisted us in partners to assist in selecting the winners. Our partners assisted us in partners to assist in selecting the winners. Our partners assisted us in partners to assist in selecting the winners. Our partners assisted us in partners to assist in selecting the winners. Our partners assisted us in disseminating information about the program and reviewing many of the disseminating information about the program and reviewing many of the disseminating information about the program and reviewing many of the disseminating information about the program and reviewing many of the disseminating information about the program and reviewing many of the disseminating information about the program and reviewing many of the wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to wonderful proposals the <strong>Bank</strong> received. Ten entrepreneurs made a pitch to the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their the <strong>Bank</strong> in full Shark Tank manner, purposely designed to sharpen their oral-presentation skills in front of interested investors. In May, Radio One, oral-presentation skills in front of interested investors. In May, Radio One, oral-presentation skills in front of interested investors. In May, Radio One, oral-presentation skills in front of interested investors. In May, Radio One, oral-presentation skills in front of interested investors. In May, Radio One, oral-presentation skills in front of interested investors. In May, Radio One, one of our media partners, graciously hosted the announcement program one of our media partners, graciously hosted the announcement program one of our media partners, graciously hosted the announcement program one of our media partners, graciously hosted the announcement program one of our media partners, graciously hosted the announcement program one of our media partners, graciously hosted the announcement program for the winners at their Silver Spring headquarters, where Chairwoman for the winners at their Silver Spring headquarters, where Chairwoman for the winners at their Silver Spring headquarters, where Chairwoman for the winners at their Silver Spring headquarters, where Chairwoman for the winners at their Silver Spring headquarters, where Chairwoman for the winners at their Silver Spring headquarters, where Chairwoman Cathy Hughes gave remarks, remembering her early days on H Street as a Cathy Hughes gave remarks, remembering her early days on H Street as a Cathy Hughes gave remarks, remembering her early days on H Street as a Cathy Hughes gave remarks, remembering her early days on H Street as a Cathy Hughes gave remarks, remembering her early days on H Street as a Cathy Hughes gave remarks, remembering her early days on H Street as a determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. 2015 2015 2015 2015 2015 2015 was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. yet fulfilling, projects the <strong>Bank</strong> has ever undertaken. Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 4 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, At <strong>Industrial</strong> <strong>Bank</strong> we spend countless hours in our community, attending events, meeting with businesses, and engaging in attending events, meeting with businesses, and engaging in attending events, meeting with businesses, and engaging in attending events, meeting with businesses, and engaging in attending events, meeting with businesses, and engaging in attending events, meeting with businesses, and engaging in other activities. We do this not only to represent the <strong>Bank</strong> and other activities. We do this not only to represent the <strong>Bank</strong> and other activities. We do this not only to represent the <strong>Bank</strong> and other activities. We do this not only to represent the <strong>Bank</strong> and other activities. We do this not only to represent the <strong>Bank</strong> and other activities. We do this not only to represent the <strong>Bank</strong> and highlight our products and services, but to impact the overall highlight our products and services, but to impact the overall highlight our products and services, but to impact the overall highlight our products and services, but to impact the overall highlight our products and services, but to impact the overall highlight our products and services, but to impact the overall financial health of our community family. financial health of our community family. financial health of our community family. financial health of our community family. financial health of our community family. financial health of our community family. Our staff enjoys interacting with students in schools to begin dialogue at the Our staff enjoys interacting with students in schools to begin dialogue at the Our staff enjoys interacting with students in schools to begin dialogue at the Our staff enjoys interacting with students in schools to begin dialogue at the Our staff enjoys interacting with students in schools to begin dialogue at the Our staff enjoys interacting with students in schools to begin dialogue at the early stages about goal setting, saving for the future, and needs versus wants. early stages about goal setting, saving for the future, and needs versus wants. early stages about goal setting, saving for the future, and needs versus wants. early stages about goal setting, saving for the future, and needs versus wants. early stages about goal setting, saving for the future, and needs versus wants. early stages about goal setting, saving for the future, and needs versus wants. “It is so fulfilling to witness the moment when young students connect the “It is so fulfilling to witness the moment when young students connect the “It is so fulfilling to witness the moment when young students connect the “It is so fulfilling to witness the moment when young students connect the “It is so fulfilling to witness the moment when young students connect the “It is so fulfilling to witness the moment when young students connect the dots, especially when it comes to the difference between purchasing namedots, especially when it comes to the difference between purchasing namedots, especially when it comes to the difference between purchasing namedots, especially when it comes to the difference between purchasing namedots, especially when it comes to the difference between purchasing namedots, especially when it comes to the difference between purchasing namebrand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> brand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> brand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> brand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> brand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> brand items and buying stock from that particular company,” <strong>Industrial</strong> <strong>Bank</strong> Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, Senior Vice President Jacqueline Boles explains. “It all boils down to awareness, changing behavior, shifting priorities, and setting specific goals.” changing behavior, shifting priorities, and setting specific goals.” changing behavior, shifting priorities, and setting specific goals.” changing behavior, shifting priorities, and setting specific goals.” changing behavior, shifting priorities, and setting specific goals.” changing behavior, shifting priorities, and setting specific goals.” “Engaging in the financial literacy seminars “Engaging in the financial literacy seminars “Engaging in the financial literacy seminars “Engaging in the financial literacy seminars “Engaging in the financial literacy seminars “Engaging in the financial literacy seminars in schools, churches, and other non-profit in schools, churches, and other non-profit in schools, churches, and other non-profit in schools, churches, and other non-profit in schools, churches, and other non-profit in schools, churches, and other non-profit organizations is so personally fulfilling; it adds the organizations is so personally fulfilling; it adds the organizations is so personally fulfilling; it adds the organizations is so personally fulfilling; it adds the organizations is so personally fulfilling; it adds the organizations is so personally fulfilling; it adds the PURPOSE aspect to my job. We are so much PURPOSE aspect to my job. We are so much PURPOSE aspect to my job. We are so much PURPOSE aspect to my job. We are so much PURPOSE aspect to my job. We are so much PURPOSE aspect to my job. We are so much more than a bank; we are in the business of more than a bank; we are in the business of more than a bank; we are in the business of more than a bank; we are in the business of more than a bank; we are in the business of more than a bank; we are in the business of enhancing the living conditions, educating, and enhancing the living conditions, educating, and enhancing the living conditions, educating, and enhancing the living conditions, educating, and enhancing the living conditions, educating, and enhancing the living conditions, educating, and supporting the success of future entrepreneurs supporting the success of future entrepreneurs supporting the success of future entrepreneurs supporting the success of future entrepreneurs supporting the success of future entrepreneurs supporting the success of future entrepreneurs Our Community Our Community Our Community Our Community Our Community Our Community Our Community Our Community Our Community to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required determined young female media entrepreneur. The SBGI endeavor required hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, hours of work from staff and volunteers, and was one of the most difficult, Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Kids and Culture Kids and Culture Kids and Culture Kids and Culture Kids and Culture Kids and Culture Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. www.kidsandculture.com www.kidsandculture.com www.kidsandculture.com www.kidsandculture.com www.kidsandculture.com www.kidsandculture.com SOME SOME SOME SOME SOME SOME SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. “Everybody can be great... because anybody can “Everybody can be great... because anybody can “Everybody can be great... because anybody can “Everybody can be great... because anybody can “Everybody can be great... because anybody can “Everybody can be great... because anybody can serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to make your subject and serve. You don’t have to make your subject and serve. You don’t have to make your subject and serve. You don’t have to make your subject and serve. You don’t have to make your subject and serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of verb agree to serve. You only need a heart full of verb agree to serve. You only need a heart full of verb agree to serve. You only need a heart full of verb agree to serve. You only need a heart full of verb agree to serve. You only need a heart full of grace. A soul generated by love.” grace. A soul generated by love.” grace. A soul generated by love.” grace. A soul generated by love.” grace. A soul generated by love.” grace. A soul generated by love.” Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 10 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program Affordable Housing Program As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> As a member bank of FHL<strong>Bank</strong> Atlanta, <strong>Industrial</strong> <strong>Bank</strong> was awarded $1.7 million to make a difference in over 200 was awarded $1.7 million to make a difference in over 200 was awarded $1.7 million to make a difference in over 200 was awarded $1.7 million to make a difference in over 200 was awarded $1.7 million to make a difference in over 200 was awarded $1.7 million to make a difference in over 200 households throughout the Washington, D.C., Metropolitan households throughout the Washington, D.C., Metropolitan households throughout the Washington, D.C., Metropolitan households throughout the Washington, D.C., Metropolitan households throughout the Washington, D.C., Metropolitan households throughout the Washington, D.C., Metropolitan Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Set- Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Set- Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Set- Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Set- Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Set- Area. <strong>Industrial</strong> <strong>Bank</strong> has used FHL<strong>Bank</strong> Atlanta’s AHP Setaside Products since 2002 to assist 169 homebuyers or aside Products since 2002 to assist 169 homebuyers or aside Products since 2002 to assist 169 homebuyers or aside Products since 2002 to assist 169 homebuyers or aside Products since 2002 to assist 169 homebuyers or aside Products since 2002 to assist 169 homebuyers or homeowners in purchasing or rehabilitating their homes. homeowners in purchasing or rehabilitating their homes. homeowners in purchasing or rehabilitating their homes. homeowners in purchasing or rehabilitating their homes. homeowners in purchasing or rehabilitating their homes. homeowners in purchasing or rehabilitating their homes. In 2014, we were awarded $500,000 through the Affordable In 2014, we were awarded $500,000 through the Affordable In 2014, we were awarded $500,000 through the Affordable In 2014, we were awarded $500,000 through the Affordable In 2014, we were awarded $500,000 through the Affordable In 2014, we were awarded $500,000 through the Affordable Housing Competitive Program for a project with the District of Housing Competitive Program for a project with the District of Housing Competitive Program for a project with the District of Housing Competitive Program for a project with the District of Housing Competitive Program for a project with the District of Housing Competitive Program for a project with the District of Columbia Housing Authority (DCHA). Columbia Housing Authority (DCHA). Columbia Housing Authority (DCHA). Columbia Housing Authority (DCHA). Columbia Housing Authority (DCHA). Columbia Housing Authority (DCHA). The funds can be used for acquisition, construction, or rehabilitation financing The funds can be used for acquisition, construction, or rehabilitation financing The funds can be used for acquisition, construction, or rehabilitation financing The funds can be used for acquisition, construction, or rehabilitation financing The funds can be used for acquisition, construction, or rehabilitation financing The funds can be used for acquisition, construction, or rehabilitation financing to make rental or owner-occupied housing affordable to persons earning to make rental or owner-occupied housing affordable to persons earning to make rental or owner-occupied housing affordable to persons earning to make rental or owner-occupied housing affordable to persons earning to make rental or owner-occupied housing affordable to persons earning to make rental or owner-occupied housing affordable to persons earning 80 percent or less of the area’s median income. This was a very competitive 80 percent or less of the area’s median income. This was a very competitive 80 percent or less of the area’s median income. This was a very competitive 80 percent or less of the area’s median income. This was a very competitive 80 percent or less of the area’s median income. This was a very competitive 80 percent or less of the area’s median income. This was a very competitive application process which required applicants to submit detailed information application process which required applicants to submit detailed information application process which required applicants to submit detailed information application process which required applicants to submit detailed information application process which required applicants to submit detailed information application process which required applicants to submit detailed information on prospective housing development projects. on prospective housing development projects. on prospective housing development projects. on prospective housing development projects. on prospective housing development projects. on prospective housing development projects. In partnership with the DCHA, we utilized the grant award of $500,000 to assist In partnership with the DCHA, we utilized the grant award of $500,000 to assist In partnership with the DCHA, we utilized the grant award of $500,000 to assist In partnership with the DCHA, we utilized the grant award of $500,000 to assist In partnership with the DCHA, we utilized the grant award of $500,000 to assist In partnership with the DCHA, we utilized the grant award of $500,000 to assist in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This in funding the project at The Lofts at Capitol Quarter in Southeast D.C. This project will result in 39 new units of subsidized affordable rental housing in a project will result in 39 new units of subsidized affordable rental housing in a project will result in 39 new units of subsidized affordable rental housing in a project will result in 39 new units of subsidized affordable rental housing in a project will result in 39 new units of subsidized affordable rental housing in a project will result in 39 new units of subsidized affordable rental housing in a low-rise elevator building with market-like amenities, including a community low-rise elevator building with market-like amenities, including a community low-rise elevator building with market-like amenities, including a community low-rise elevator building with market-like amenities, including a community low-rise elevator building with market-like amenities, including a community low-rise elevator building with market-like amenities, including a community room for residents. room for residents. room for residents. room for residents. room for residents. room for residents. Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 12 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 11 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 2015 <strong>Industrial</strong> <strong>Bank</strong> Annual Report Page 13 Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international of summer programming in an effort to introduce children to international affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to affairs at an early age. The camp coordinators and volunteers work to provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater provide a safe, structured environment where children will gain greater knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. knowledge and appreciation of themselves and the world around them. Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to Members of the <strong>Industrial</strong> <strong>Bank</strong> team partnered with the Kids and Culture to provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. provide financial literacy to the campers during their 2015 summer session. SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that SOME (So Others Might Eat) is a community-based organization in DC that works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with works to help the poor and homeless. Our staff at <strong>Industrial</strong> <strong>Bank</strong> works with the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services the organization to help break the cycle of homelessness by offering services such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling such as affordable housing, job training, addiction treatment, and counseling to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. to the poor, the elderly, and individuals with mental illness. www.some.org www.some.org www.some.org “Everybody can be great... because anybody can “Everybody can be great... because anybody can “Everybody can be great... because anybody can serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to serve. You don’t have to have a college degree to Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages Last year, we also launched our #NextBigMoment campaign that encourages everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their everyone, from every walk of life, to think about and prepare for their #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment #NextBigMoment, and share it with and involve the <strong>Bank</strong>. A #NextBigMoment could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a could be anything from expanding a business, to buying a first home or a second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. second piece of property, to preparing for retirement. was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as was a year of awards for <strong>Industrial</strong> <strong>Bank</strong> and its management team, as we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City we received nine, total. Some of the top highlights were the Washington City Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. Paper Reader’s Poll, where the <strong>Bank</strong> won Best <strong>Bank</strong>/Credit Union in March. The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in The <strong>Bank</strong> thanks all our supporters who chose <strong>Industrial</strong> as the Best <strong>Bank</strong> in Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Washington, DC. Also, the DC Chamber of Commerce selected the <strong>Bank</strong> as Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small Small Business Champion of the Year for our unwavering support of small businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be businesses throughout the year. Finally, I was honored and humbled to be selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the selected by the Washington Busines as one of 2015’s Minority Leaders of the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the Year, alongside 24 other fabulously accomplished individuals. During the year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW 2015 was another ground-breaking year for IBW Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! Financial Corporation and its subsidiary, <strong>Industrial</strong> <strong>Bank</strong>! year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions year, the Community Development Financial Institutions (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> (CDFI) Fund of the US Treasury Department announced that <strong>Industrial</strong> <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of <strong>Bank</strong> had once again earned a <strong>Bank</strong> Enterprise Award, in the amount of $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made $253K, for increasing the amount of loans and investments the <strong>Bank</strong> made in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> in low- and moderate-income communities. As a certified CDFI, <strong>Industrial</strong> has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in has documented for 10+ years that over 60% of its assets are invested in low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires low- and moderate-income communities; while <strong>Industrial</strong> <strong>Bank</strong> desires to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make loans all over its service territory, part of our mission drives us to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our to make special efforts to lend in the hardest-hit parts of our region. Our CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and CDFI status sets us apart from other banks, and <strong>Industrial</strong> understands and Check out these other programs we serve in the community! Check out these other programs we serve in the community! Check out these other programs we serve in the community! Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks Established in 2010, Kids and Culture is a camp that provides four weeks ye
Event Planning and Marketing Services for Comcast XFINITY Contracting Number: N/A Contract Type: Firm Fixed Price Client’s Name/Address: Comcast XFINITY Contract Value: $10,000 Period of Performance: Spring 2016 Project Lead: Kendra McGee Mid-Level Manager: Taren Henry Multimedia Specialist: Jordan Bogner DUNS Number: 028461106 Contract Office: Comcast XFINITY Contracting Officer Representative: Aimee Metrick, Aimee_Metrick@cable.comcast.com Contracting Officer: Eliza Findlay, Eliza_Findlay@cable.comcast.com Synopsis of Work Performed: <strong>IGS</strong> provided the Comcast Beltway Region’s public relations and marketing team with a fast and cost-effective solution to connect and recruit leading mom bloggers in the DC metropolitan area with the potential to become Comcast advocates to attend an invitation-only “lunch and learn” event. This event featured an XFINITY learning lab with hands-on demonstrations and a parenting discussion moderated by local news anchor, Eun Yang. <strong>IGS</strong> leveraged internal networks, our influencer marketing expertise, and analytic software to strategically create a value proposition that engaged bloggers without depending on paid participation as a motivator – a common practice and expectation for most influencer marketing campaigns. Notable results include: ► 95 percent attendance by pre-registered attendees ► Total digital reach of 1,061,488 followers ► Secured 209 pre- and post-event social media posts using the event hashtags #XfinityMoms and #ComcastConnects within 14 days after the event. ► 12 blog posts ► 159 Twitter posts ► 17 Facebook posts ► 32 Instagram posts ► 1 YouTube post Although all event logistics were coordinated internally by Comcast, <strong>IGS</strong> provided insight and guidance pertaining to the bloggers’ experience and ultimately how to maximize Comcast’s return on investment. Top services provided include: Brand Research and Analysis: <strong>IGS</strong> researched Comcast XFINITY products and services in order to develop qualifying criteria used to identify influencer candidates. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 23
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