IGS Proposal Industrial Bank Volume 2: Corporate Experience

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Strategic Communications for Court Services and Offender Supervision Agency (CSOSA) Contract Number: GS-07F-0777X Contract Type: Labor Hour (LH) Task Order (TO) Client’s Name/Address: Court Offender Supervision Services and Agency 633 Indiana Avenue, NW Washington, DC 20004 Contract Value: $197,000 Dates of Service: September 2016–September 2017 Project Manager: Towan Isom DUNS Number: 028461106 Contract Office: Court Offender Supervision Services and Agency Contracting Officer Representative: Lisa Rawlings, lisa.rawlings@csosa.gov Contracting Officer: Chelly Johnson-Jones, chelly.johnson-jones@csosa.gov Synopsis of Work Performed: The Court Offender Supervision Services Agency (CSOSA) is a federal, executive branch agency created by Congress through the National Capital Revitalization and Self-Government Improvement Act of 1997. CSOSA’s mission is to enhance public safety, prevent crime, and reduce recidivism among those supervised and to support the fair administration of justice in close collaboration with the community. CSOSA engaged IGS to provide assessment, training, consultation, and technical assistance for the development and implementation of a strategic communications plan. Our top services include: Baseline Assessment: Immediately following the kick-off meeting, IGS started the research process. First the team worked with the Contracting Officer Representative (COR) to schedule one-on-one interviews with five CSOSA executives, including the director of the agency. IGS created an online internal assessment questionnaire and sent it to all CSOSA employees. IGS then scheduled three focus groups for staff and one focus group for CSOSA’s community partners. Each staff group consisted of five to eight employees from frontline staff to mid-level managers. Participants were asked a series of strategic questions that revealed valuable insights into both internal and external communication and perceptions of CSOSA throughout the agency and among key stakeholders. Interview findings were used to support market research that was conducted to identify gaps and areas of opportunity for CSOSA. Barriers with the potential to impede future adoption of CSO- SA messaging and outreach efforts were also identified during this process for further reference during the strategic communication plan development phase. Data was consolidated into a comprehensive report and presented in-person by the IGS team to the COR and CSOSA leadership. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 28
Strategic Communications Plan Development: Upon compiling and analyzing results from the baseline assessment, IGS developed a customized strategic communications plan inclusive of a public plan, media plan, and crisis and emergency plan. Our team also created CSOSA’s inaugural social media plan and launched their first Twitter, Facebook, Linkedin, and Snapchat accounts engaging regional and national stakeholders including: ex-offenders, community partners, the uninformed public, media, law enforcement and criminal justice thought leaders, and government influencers. In addition to the aforementioned plans, IGS is also developing a stakeholder outreach and internal communications plan for CSOSA. Content Creation and Branding: In addition to rehauling CSOSA’s existing communication and outreach efforts, IGS developed new branding and messaging and is working on developing branding guidelines for the agency. IGS is also working on redeveloping the agency’s intranet site and new website. The following collateral will also be completed throughout the execution of the project: a TV set, promotional videos, social media graphics, ads, one-sheets, event posters, infographics, fact sheet templates, flyer templates, PowerPoint templates, brochure templates, an annual report, internal letterhead, and business cards. Work Examples: Concept B - Effective, and Fully-Human One Sheet Facebook Internal Page Metro Billboard (Portrait) Concept D - “My Sentence Is Who I Was, This Is Who I Am” Ads Concept C - Effective, Human and Accountable Presented by: Isom Global Strategies DC· New York · Atlanta www.isomglobal.com Contact: Towan Isom 202.841.9443 towan@isomglobal.com Presented by: Isom Global Strategies DC· New York · Atlanta www.isomglobal.com Contact: Towan Isom 202.841.9443 towan@isomglobal.com Metro Billboard (Landscape) Facebook Internal Page One Sheet Twitter Internal Page Presented by: Isom Global Strategies DC· New York · Atlanta www.isomglobal.com Contact: Towan Isom 202.841.9443 towan@isomglobal.com Presented by: Isom Global Strategies DC· New York · Atlanta www.isomglobal.com Contact: Towan Isom 202.841.9443 towan@isomglobal.com Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 29
Page 1 and 2: OCIAL EDIA TRATEGY Volume 2: Corpor
Page 3 and 4: Executive Summary For more than 20
Page 5 and 6: ► 2015 Public Relations Society o
Page 7 and 8: ► Works with COO to outline month
Page 9 and 10: Taren Henry Social Media Specialist
Page 11 and 12: George Mason University, Fairfax, V
Page 13 and 14: ► Extensive creation of large-for
Page 15 and 16: ► Managed and led client teams, i
Page 17 and 18: Adrienne Hackney Creative Director
Page 19 and 20: Morgan Crooks Mid-Level Manager Dyn
Page 21 and 22: Carolyn Rennie Strategic Marketing
Page 23 and 24: Past Performance Creative Services
Page 25 and 26: Event Planning and Marketing Servic
Page 27 and 28: Social Media Development for the Mi
Page 29: Special Events: MBDA engaged IGS to

IGS Proposal Industrial Bank Volume 2: Corporate Experience

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