IGS Proposal Industrial Bank Volume 2: Corporate Experience

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Black Entertainment Television (BET) Holdings, Inc., Washington, DC 12/1996–01/1999 Senior Marketing Manager ► Ensured that unique characteristics, experiences, norms, values, behaviors, and beliefs of targeted predominately African American audience, as well as relevant historical, environmental, and social forces, were considered in development/execution of creative advertising. ► Analyzed Nielsen ratings and developed marketing campaigns to increase ratings of low-rated programs. ► Analyzed quarterly performance of in-field event-marketing programs. ► Developed in-store promotion campaigns for BET national retail partners. ► Developed cross-promotion ops for potential partners to increase BET awareness. ► Developed tactical marketing plan for external promotion agencies. ► Set sponsorship objectives, analyzed events, made recommendations to sever or continue sponsorship for next fiscal year. BET Holdings, Inc., Washington, DC 06/1992–12/2006 Marketing Manager ► Collaborated with top 25 MSOs to create national affiliate marketing events. ► Developed/implemented publicity campaigns for on-location programming events. ► Managed tradeshow promotions for BET and BET On Jazz. ► Monitored on-air campaigns and developed campaigns to increase ratings. ► Secured media contacts and media placement on TV/web/radio and in print for national and local promotions. Education ► Certified Graduate, e-Commerce Program, University of Virginia, Charlottesville, VA ► Bachelor of Science, Marketing, Bowie State University, Bowie, MD Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 6
Taren Henry Social Media Specialist A highly motivated, budding communication specialist, with five years of public relations, event planning, and marketing experience. Summary of Qualifications ► Strategically creates and implements digital marketing campaigns that have resulted in successful organizational rebranding, increased sales, and boosted client awareness. ► Develops and implements social media campaigns for Fortune 500, small business, and federal clients. ► Demonstrates highly proficient knowledge of current social media trends effective amongst Millennial consumers, and provides strategic recommendations. Professional Experience Isom Global Strategies, LLC, Washington, DC Account Coordinator/Assistant Account Executive ► Recently Promoted to an Assistant Account Executive 01/2016–Present ► Oversees client projects, relationships, invoicing, and redesign of web, print, digital, social media, multimedia, and public relations collateral. ► Successfully strategized and implemented an influencer marketing campaign in the Washington, DC Metropolitan area for Comcast, resulting in a total digital reach of over 1 million followers. ► Responsible for coordinating marketing efforts for IGS’ Millennials Toolkit, including overseeing the production of podcasts, creative collateral, a college tour, and creation of a communication strategy. ► Supports internal new business efforts by coordinating the development of new business proposals, pitch presentations, internal IGS marketing collateral, and the ongoing maintenance of IGS’ internal proposal database. Secured Comcast as a new client. ► Tracks media and PR metrics and conducts research to support PR planning. ► Executes plans for IGS and client events, including program development, sponsorship management, registration management, speaker and VIP management, web and graphic design, event marketing, ongoing reporting, exhibitor and vendor management, pre-event AV setup, and onsite and event staff management. ► Assists IGS leadership with coordinating and refining day-to-day administrative tasks, coordinating vendors and supplies, creating standard operating procedures, identifying innovative software to streamline and expand IGS service capabilities, managing interns, and training new staff members. Isom Global Strategies, LLC, Washington, DC 05/2014–12/2015 Associate ► Supported IGS conference team by overseeing speaker, VIP, exhibitor, vendor, and registration logistics and ongoing reporting. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 7
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