IGS Proposal Industrial Bank Volume 2: Corporate Experience
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► Served as the CN co-lead for the enterprise-wide Customer Relationship Management (CRM)<br />
migration, which was imperative to the development of accurate metrics for the CEO and senior<br />
leadership. Engaged in extensive interdepartmental and cross-segment collaboration to<br />
capture and communicate stakeholder requirements.<br />
► Provided trainings for ~400 global CN CRM users. Created eLearning materials for new employees<br />
to streamline and standardize the CRM business development processes.<br />
► Maintained BD SharePoint intranet sites, databases, and processes to ensure timely, relevant,<br />
and quality information.<br />
Boys & Girls Clubs of Greater Washington, Washington, DC 12/201–-03/2013<br />
Marketing & Communications Manager<br />
► Served as the primary media liaison, and maintained relationships with beat reporters, community<br />
members, and other organizational constituents to strengthen the Boys & Girls Clubs<br />
of Greater Washington (BGCGW) brand.<br />
► Developed and wrote material on behalf of the President & CEO to build relationships with<br />
target audiences, with emphasis on the online community.<br />
► Developed and managed social media protocol and procedures to achieve best practices<br />
among 16 regional clubhouses. Maintained and monitored social media platforms, resulting<br />
in a 41% increase in online traffic.<br />
► Functioned as a project manager for the creation and launch of a new organizational website,<br />
consisting of 20 microsites and content systems management trainings.<br />
► Strategized and assisted with implementation of crisis communication.<br />
► Served as a BGCGW spokesperson and hosted signature events with 2,500+ attendees.<br />
Tempo Enterprises, Syracuse, NY 09/2007–05/2010<br />
Communications Associate (Internship)<br />
► Created and maintained media relations outlets to attract and generate new customers,<br />
which increased new business and clients by 18% over a 12-month period.<br />
Noelle-Elaine Media Inc., New York, NY 05/2009–08/2009<br />
Media Relations & Event Planning Associate (Internship)<br />
► Served as the lead intern for the Leon H. Sullivan Foundation Awards at the Kennedy Center<br />
in Washington, DC; booked talent, drafted media release, and collaborated with associates to<br />
create a Public Service Announcement (PSA).<br />
► Created timeline and rundown drafts, and was a part of the onsite production team for the<br />
National Urban League (NUL) Annual Conference, to ensure the smooth execution of events.<br />
Updated social media outlets and conducted daily media monitoring.<br />
Education<br />
► Master of Science, Strategic Public Relations, George Washington University, Washington, DC<br />
► Bachelor of Arts, Communications & English, Syracuse University, Syracuse, NY<br />
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be<br />
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 18
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