IGS Proposal Industrial Bank Volume 2: Corporate Experience
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Kassidie Joerg Associate Director<br />
Communications professional providing nearly 10 years of proven success in leading military,<br />
veteran-centric, healthcare, consumer, and corporate public relations campaigns and large-scale<br />
events for multimillion-dollar companies, nonprofit organizations, and government agencies.<br />
Summary of Qualifications<br />
► Respected and results-driven leader with vast expertise in the development and implementation<br />
of integrated campaigns heavily focused on raising consumer awareness.<br />
► Implements crisis communication planning and training for industry and consumer-facing issues.<br />
► Award-winning media relations strategist, experienced in national, regional, local, and trade<br />
outreach.<br />
Professional <strong>Experience</strong><br />
Isom Global Strategies, LLC, Washington, DC<br />
Deputy General Manager<br />
08/2014–Present<br />
► Provides strategic counsel to CEO to increase brand awareness through a variety of communication<br />
vehicles, including paid media, earned media opportunities, events and social media.<br />
► Supports government and corporate client base with strategic communications planning,<br />
event development, media relations and campaign execution.<br />
► Manages new business development, overseeing proposal process and leading new business<br />
presentations.<br />
► Works with HR Manager to determine needs and position descriptions, performance evaluations,<br />
hiring and termination.<br />
► Works directly with CEO to manage day-to-day operations in Washington, DC office and staffing<br />
needs on client sites.<br />
► Provides strategic guidance and manages website design projects, social media implementation<br />
and graphic design products for internal and external clients.<br />
► Serves project director for government, non-profit and commercial clients, managing media,<br />
graphics and web activities to support strategic goals of each organization.<br />
► Establishes strategic partnerships with organizations to support business objectives.<br />
► Manage internal and external conflict resolution and crisis communications.<br />
FleishmadHillard, Washington, DC 03/2010–07/2014<br />
Vice President<br />
► Managed military, veteran-centric, healthcare, consumer, and corporate communications accounts,<br />
overseeing budgets ranging from $150K to $1.2M, and 3- to 5-member teams. Directed<br />
media strategy, media relations, crisis communications, corporate positioning, key messaging,<br />
campaign launches, advertising, event planning, and partnership outreach.<br />
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be<br />
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 12
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