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IGS Proposal Industrial Bank Volume 2: Corporate Experience

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Taren Henry Social Media Specialist<br />

A highly motivated, budding communication specialist, with five years of public relations, event<br />

planning, and marketing experience.<br />

Summary of Qualifications<br />

► Strategically creates and implements digital marketing campaigns that have resulted in successful<br />

organizational rebranding, increased sales, and boosted client awareness.<br />

► Develops and implements social media campaigns for Fortune 500, small business, and<br />

federal clients.<br />

► Demonstrates highly proficient knowledge of current social media trends effective amongst<br />

Millennial consumers, and provides strategic recommendations.<br />

Professional <strong>Experience</strong><br />

Isom Global Strategies, LLC, Washington, DC<br />

Account Coordinator/Assistant Account Executive<br />

► Recently Promoted to an Assistant Account Executive<br />

01/2016–Present<br />

► Oversees client projects, relationships, invoicing, and redesign of web, print, digital, social<br />

media, multimedia, and public relations collateral.<br />

► Successfully strategized and implemented an influencer marketing campaign in the Washington,<br />

DC Metropolitan area for Comcast, resulting in a total digital reach of over 1 million followers.<br />

► Responsible for coordinating marketing efforts for <strong>IGS</strong>’ Millennials Toolkit, including overseeing the<br />

production of podcasts, creative collateral, a college tour, and creation of a communication strategy.<br />

► Supports internal new business efforts by coordinating the development of new business<br />

proposals, pitch presentations, internal <strong>IGS</strong> marketing collateral, and the ongoing maintenance<br />

of <strong>IGS</strong>’ internal proposal database. Secured Comcast as a new client.<br />

► Tracks media and PR metrics and conducts research to support PR planning.<br />

► Executes plans for <strong>IGS</strong> and client events, including program development, sponsorship management,<br />

registration management, speaker and VIP management, web and graphic design,<br />

event marketing, ongoing reporting, exhibitor and vendor management, pre-event AV setup,<br />

and onsite and event staff management.<br />

► Assists <strong>IGS</strong> leadership with coordinating and refining day-to-day administrative tasks, coordinating<br />

vendors and supplies, creating standard operating procedures, identifying innovative<br />

software to streamline and expand <strong>IGS</strong> service capabilities, managing interns, and training<br />

new staff members.<br />

Isom Global Strategies, LLC, Washington, DC 05/2014–12/2015<br />

Associate<br />

► Supported <strong>IGS</strong> conference team by overseeing speaker, VIP, exhibitor, vendor, and registration<br />

logistics and ongoing reporting.<br />

Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of <strong>Industrial</strong> <strong>Bank</strong>, and shall not be<br />

duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 7

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