IGS Proposal Industrial Bank Volume 2: Corporate Experience

Past Performance
Creative Services for Industrial Bank
Contract Type: Cost
Client’s Name/Address: Industrial Bank,
4812 Georgia Avenue, N.W.
Washington, DC 20001
Contract Value: $14,360.29
Dates of Service: March 1, 2016–May 6, 2016
Project Manager: Towan Isom
Mid-Level Manager: Alexandria Crenshaw
Editor: Heidi Mann
Graphic/Web Designer: Adrienne Hackney
DUNS Number: 028461106
Contracting Officer Representative:
Melanee Woodard,
Mwoodard@industrial-bank.com
Synopsis of Work Performed:
Industrial Bank engaged IGS to develop, design and produce its 2015 Annual Report. The bank
chose IGS because of our strong background in theme development, creative design, design
layout, organization, project planning, time management, and writing and editing skills. IGS is
also proficient in graphics programs such as Quark, InDesign, Photoshop and Illustrator. IGS coordinated
many tasks while adhering to tight deadlines. Top services provided included:
1. Planning:
IGS developed a creative brief, which included Industrial Bank’s purpose, goals, target audiences,
needs and interests, desired look and feel for the report, branding considerations, budget, and
distribution plan. The organization and specificity used in the creative brief proved to be key in
streamlining the development process and adhering to the tight timeline. IGS worked with the
Contracting Officer Representative (COR) to repurpose existing content and curate additional
content in order to meet the project goals and objectives.
2. Conceptualization:
The IGS creative team crafted three design concepts for the front cover, back cover, and interior-spread
design for Industrial Bank to choose from. Alternative color palettes were also presented
to the COR, along with additional graphic samples. Once a design was chosen and finalized,
IGS then requested a formal sign-off in writing on the concept, color palette, and font choice.
This ensured a clear understanding of branding and design expectations moving forward - allowing
us to maximize resources and meet project milestones.
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 21