IGS Proposal Industrial Bank Volume 2: Corporate Experience

Social Media Development for the Minority
Business Development Agency
Contract Number: GS-07F-0777X
Contract Type: Firm Fixed Price
Client’s Name/Address: Minority Business
Development Agency (MBDA),
1401 Constitution Ave. NW, Room 5084
Washington, DC 20230
Contract Value: $147,686.40
Dates of Service:
September 2015–September 2016
Social Media Consultant: Morgan Crooks
DUNS Number: 028461106
Contract Office: National INST of STDS and
Technology
Contracting Officer Representative:
Alicia Sowah, asowah@mbda.gov
Contracting Officer:
Stephanie Kelly, Stephanie.kelly@nist.gov
Synopsis of Work Performed:
The Minority Business Development Agency (MBDA) is the only federal agency solely dedicated
to the growth and expansion of Minority Business Enterprises (MBEs). MBDA targets MBEs with a
minimum of $1 million in annual revenue. MBDA engaged IGS to help create a more informed minority
business community by putting together a strategic social media plan. IGS provided a Social
Media Consultant to develop content for MBDA’s use of Facebook, Twitter, LinkedIn, and Google+.
Social Media Strategy:
IGS created monthly content that targeted MBEs and complimented Marketing Services. The Social
Media Consultant strategically posted content at certain times of the day and used a content
calendar to organize the posts. The Social Media Consultant also researched and implemented
industry best practices for social media platforms to maintain cutting edge content.
Daily Tasks:
6 The Social Media Consultant scheduled social media posts on all MBDA platforms. Invitation
requests to the LinkedIn page were also reviewed and accepted.
7 IGS monitored coverage surrounding MBDA and associated topics, using media scans and
Google Alerts. The topics included “Minority Business Owner” and “Minority Business.” Stories
of note were then shared with MBDA, and some were incorporated into weekly posts.
8 The Social Media Consultant retweeted relevant posts from the MBDA Twitter handle at 10
a.m. and 3 p.m. daily. This information came from the Department of Commerce, Secretary
of Commerce, MBDA’s National Director and Deputy Director, the International Trade Administration,
or publications including Entrepreneur, Forbes, and Huffington Post.
Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be
duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 25