IGS Proposal Industrial Bank Volume 2: Corporate Experience

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► Developed weekly segment on fitness, the arts, and pets. ► Created graphics for newscast on the Vertigo Suite. WBBH-TV/WZVN-TV, Fort Myers, FL 09/2003–08/2006 Producer ► Created a 35-minute newscast at 11 p.m. ► Executive producer of a 30-minute special about Hurricane Katrina. Helped develop a plan for special. Made graphics and credits. ► Produced continuous coverage for Hurricanes Charlie and Wilma. Coordinated live shots, reporters, and video for air. WCTV-TV, Tallahassee, FL 12/2000–08/2003 Producer ► Produced the 6 and 11 o’clock newscasts. ► Ran the assignment desk at night. Education ► Bachelor of Science, Mass Communications, Florida State University, FL Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 20
Past Performance Creative Services for Industrial Bank Contract Type: Cost Client’s Name/Address: Industrial Bank, 4812 Georgia Avenue, N.W. Washington, DC 20001 Contract Value: $14,360.29 Dates of Service: March 1, 2016–May 6, 2016 Project Manager: Towan Isom Mid-Level Manager: Alexandria Crenshaw Editor: Heidi Mann Graphic/Web Designer: Adrienne Hackney DUNS Number: 028461106 Contracting Officer Representative: Melanee Woodard, Mwoodard@industrial-bank.com Synopsis of Work Performed: Industrial Bank engaged IGS to develop, design and produce its 2015 Annual Report. The bank chose IGS because of our strong background in theme development, creative design, design layout, organization, project planning, time management, and writing and editing skills. IGS is also proficient in graphics programs such as Quark, InDesign, Photoshop and Illustrator. IGS coordinated many tasks while adhering to tight deadlines. Top services provided included: 1. Planning: IGS developed a creative brief, which included Industrial Bank’s purpose, goals, target audiences, needs and interests, desired look and feel for the report, branding considerations, budget, and distribution plan. The organization and specificity used in the creative brief proved to be key in streamlining the development process and adhering to the tight timeline. IGS worked with the Contracting Officer Representative (COR) to repurpose existing content and curate additional content in order to meet the project goals and objectives. 2. Conceptualization: The IGS creative team crafted three design concepts for the front cover, back cover, and interior-spread design for Industrial Bank to choose from. Alternative color palettes were also presented to the COR, along with additional graphic samples. Once a design was chosen and finalized, IGS then requested a formal sign-off in writing on the concept, color palette, and font choice. This ensured a clear understanding of branding and design expectations moving forward - allowing us to maximize resources and meet project milestones. Proprietary and Confidential. This proposal response includes data that shall not be disclosed outside of Industrial Bank, and shall not be duplicated, used, or disclosed — in whole or in part — for any purpose other than to evaluate this response. 21
Page 1 and 2: OCIAL EDIA TRATEGY Volume 2: Corpor
Page 3 and 4: Executive Summary For more than 20
Page 5 and 6: ► 2015 Public Relations Society o
Page 7 and 8: ► Works with COO to outline month
Page 9 and 10: Taren Henry Social Media Specialist
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Page 15 and 16: ► Managed and led client teams, i
Page 17 and 18: Adrienne Hackney Creative Director
Page 19 and 20: Morgan Crooks Mid-Level Manager Dyn
Page 21: Carolyn Rennie Strategic Marketing
Page 25 and 26: Event Planning and Marketing Servic
Page 27 and 28: Social Media Development for the Mi
Page 29 and 30: Special Events: MBDA engaged IGS to
Page 31: Strategic Communications Plan Devel

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