Media Release - Clariant

www.clariant.com
Clariant International Ltd
Rothausstrasse 61
4132 Muttenz 1
Switzerland
Media Release
Clariant International Ltd
Clariant makes the difference with sustainable
solutions showcased at ChinaCoat 2010
Muttenz, September 21, 2010 - With the theme “Make the difference - Performance colors
and chemicals, the sustainable way”, global specialty chemicals company Clariant will
present its products and solutions dedicated to the ecological aspects of the coating
industry at ChinaCoat 2010.
By leveraging its R&D expertise to provide solutions tailor-made to end-user markets,
Clariant is very successful in closely following its customers’ needs. In addition to the
customized products, a host of dedicated value-added services are also available to its
customers. Clariant’s customers regularly benefit from its expertise in understanding both
global and local coating markets, for example.
Clariant also proactively ensures its products and production lines meet international
standards at the forefront of environmental, health and safety performance. For the coating
and pigments industry in particular, most of the products from Clariant already fulfill
environment-related standards related to APEO-free, low VOC, low odor and low toxicity.
The following innovative products will be highlighted by Clariant during the 3-day show:
BU Pigments
Easily Dispersible (ED) Pigment
Whether solvent or water-borne, for industrial or decorative purposes, Clariant offers paint
and coatings manufacturers a unique and easy opportunity to achieve perfect colors and
lower manufacturing costs.
In paint manufacturing, one of the most important steps is the dispersion of pigments in the
binder system. Clariant’s Easily Dispersible (ED) organic pigments are, as their name
suggests, a convenient way to simplify this process and ensure a homogenous distribution
of pigment particles.

Clariant International Ltd
Group Communications
Media Release
September 21, 2010
Page 2 of 6
ED Pigments are incorporated into the paint binder system using only a disperser without
the need for a separate milling step in the production process. The elimination of the
milling step is achieved by including the dispersing additive in the ED pigment during
Clariant’s manufacturing process. The reduced dispersing time and removal of the bead
mill step creates a faster and more economical production process. This unique surface
treatment is not available on normal pigments.
Within the ED pigments series, EDS pigments are compatible with all major solvent based
paint systems, such as 2K Polyurethane, air-drying alkyds and thermoplastic acrylics. The
new EDU and EDW pigments are now added to the series to be used under solvent to
water-based systems and from industrial to decorative applications.
Opaque Organic Pigments (70 series)
Color designers and architects prefer organic pigments for their bright saturated colors. To
translate their creative ideas into real color shades, coating technicians and application
engineers need to overcome the limited opacity of organic pigments. Decades ago, Clariant
developed a method of optimizing the opacity of organic pigments. By adjusting the
particle size to the maximum light scattering effect, optimum opacity is achieved without
sacrificing saturation and brilliance. Clariant offers the most comprehensive range of
opaque organic pigments which can be easily identified by the number “70” in their
product name. The “70” series organic pigments are also combined with safe inorganic
pigments to substitute Lead-based pigments, which are being used less often for their
potential hazards to the environment.
BU Additives
Ceridust ® , Licowax ® and Licocene ®
These are waxes incorporated in paints, coatings and ink to achieve or improve various
properties, such as sandability, smoothness, hand feeling anti-scratch and water repellency.
Especially the Ceridust grades are micropowders produced by a special process. They can
be finely dispersed in paints of different systems esaily and with little mechanical energy.
Based on advanced knowledge to metallocene catalysts, we are developing more new grade
polymer (Licocene) to achieve better performance for coating industry.
These waxes are virtually insoluble in water. Hence they are attacked only very slowly by
microorganisms in water and cause no significant biological oxygen demand. They are
eliminated from the effluent as ballast together with the sludge.

Clariant International Ltd
Group Communications
Media Release
September 21, 2010
Page 3 of 6
Light stabilizers - Hostavin ®
Light stabilizers are added to a wide variety of coatings in order to protect them against the
photo-degradation induced by the UV radiations. Clariant offers a comprehensive range of
light stabilizers for the protection of paints and coatings, covering both solvent- and waterbased
systems, and fulfilling most of the requirements.
The highly concentrated Hostavin dispersions from Clariant offer highly effective light
stabilization of water-based coatings. The series stands out by its ease of incorporation,
superior compatibility and handling. The products realize gloss and color stabilization in
many different applications, such as topcoats for automotive, industrial coatings, exterior
wood finishes, and much more. In addition to the wide range of possible applications, other
benefits are an extended shelf life due to an optimized formulation with biocides and
humectants, and environmental friendliness and toxicological safety. All of these additive
dispersions have a light stabilizer concentration of 52%.
Flame retardants Exolit ® for intumescent coating
Intumescent coatings are the ideal way to combine an attractive architectural appearance
with fire safety. Clariant has a wealth of experience with raw materials for intumescent
coatings and the formulation of both water and solvent-based coatings. With modern nonhalogenated
environmentally friendly products, Clariant supplies flame retardants with a
sure future due to their desired environmental and safety-related benefits.
BU Industrial & Consumer Specialties (ICS)
Wetting and Dispersing Agents for Pigment Preparations and Emulsion Paints
Regulatory constraints, environmental considerations, novel effects and changing customer
tastes require constant reformulation. At Clariant, we collaborate with our customers to
select the right additives to address economical and ecological concerns boosting the
performance of paint, coating or pigment preparations. Under the brand name Emulsogen ® ,
Genapol ® & Dispersogen ® , Clariant offers a broad range of wetting agents & dispersing
agents. The products below will be highlighted in the ChinaCoat exhibition:
• Emulsogen LCN 088: is an APEO-free, low VOC wetting agent with low
crystallization point and fast wetting effect. It could be easily used in winter.
• Emulsogen LO 070: is an APEO-free, low VOC wetting agent with low odor and
fast wetting effect. It could be used on low odor emulsion paint.

Clariant International Ltd
Group Communications
Media Release
September 21, 2010
Page 4 of 6
• Dispersogen ECS and AN 100: suitable for universal colorants dispersing agent for
both organic and inorganic pigments in universal colorants.
Emulsifiers for emulsion polymerization
Clariant is offering a broad range of surfactants to be used as emulsifiers in the emulsion
polymerization process. Products from the Emulsogen and Genapol series allow the control
of particle size and particle size distribution, improve electrolyte and freeze-thaw stability
and reduce grid formation. The products are APEO-free and low in VOC meeting the
current trends and regulations. We can offer a full range of NPEO-replacements.
Nonionic emulsifiers Emulsogen LCN serves as efficient emulsifier in emulsion
polymerization. Readily biodegradable and universal in performance, the Emulsogen LCN
range offers ideal alternatives to the standard APEOs used in emulsion polymerization.
EO/PO Block Copolymers serve as low foaming emulsifiers in the polymerization of
latexes.
Anionic emulsifiers Emulsogen EPA and Emulsogen LA series have a strong influence on
the polymerization rate and have a direct impact on particle size, particle size distribution
and particle stability.
Due to good stability in polymerization, as APEO-free anionic emulsifier, Emulsogen EPA
073 can be used in producing emulsions with small particle size and higher gloss.
Emulsogen LA 083 is APEO-free, low foaming emulsifier which can provide emulsions
excellent mechanical and chemical stability and improve the water resistance of coating.
Local production brings products closer to customers
In a bid to make its products more readily available for the growing domestic markets in
China, a plant to produce a wide range of products including co-surfactants was
established in 2009 in Zhenjiang. Another plant located at Daya Bay for the production of
polyglykols and ethoxylates will go on-stream by mid 2011. These two plants could
provide almost all products from the Clariant Business Unit ICS on paints & coatings
locally, i.e. biocides, dispersants, wetting agents, dispersants, emulsifiers, defoamers, etc.

Clariant International Ltd
Group Communications
Media Release
September 21, 2010
Page 5 of 6
BU Emulsions
Mowilith ® Emulsions
Clariant´s Mowilith Emulsions are proven choices in paints and coatings. Whether for
interior or exterior paints, coatings, wood lacquers, varnishes, or decorative applications,
these state-of-the-art products with improved environmental profile are available in the full
range. The company’s binder technology and know-how guarantee added value for
customers and improved quality in many applications.
For interior paints, for example, new standards are set in solvent- and plasticizer-free
formulations, while low VOC is also present in products developed by Clariant. For
exterior paints, unique technology is available for acrylic dispersions to improve specific
properties like outdoor behavior, water, UV and blocking resistance. Based on Clariant’s
know-how on polymerization, copolymers and terpolymers of Vinylacetate VeoVa
dispersions are made used of to achieve differential properties like alkali, abrasion and
UVresistance and improvement of high pigment binding power.
Water based wood coating is also an important application for Mowilith Emulsions. Based
on Clariant rich knowledge of core-shell and self crosslink technology, Mowilith
Emulsions can offer advantages and durability to our customers’ end products:
• High Tg
• Low MFFT
• Good hardness with elasticity
• Good blocking resistance
• Low solvent demand
Clariant’s global approaches enable the company to constantly provide ideas to its
customers for the development of special products, like the ready-to-use range with their
high quality effects in decorative paints.
ChinaCoat 2010 will be held from 27-29 September at Guangzhou International
Convention & Exhibition Centre in Pazhou. Clariant will be exhibiting at booth 10C15-24
in Hall 10.2.
ENDS

Clariant International Ltd
Group Communications
Media Release
September 21, 2010
Page 6 of 6
Media Contacts
Coco Yang Phone +86 21 6485 1000 227
(Clariant) Email coco.yang@clariant.com
Stefanie Nehlsen Phone +41 61 469 67 42
(Clariant) Email stefanie.nehlsen@clariant.com
Clariant – Exactly your chemistry
Clariant is a global leader in the field of specialty chemicals. Strong business relationships, commitment to
outstanding service and wide-ranging application know-how make Clariant a preferred partner for its customers.
Clariant, which is represented on five continents with over 100 group companies, employs around 17,300 people.
Headquartered in Muttenz near Basel, Switzerland, it generated sales of CHF 6.6 billion in 2009. Clariant is
organized into ten Business Units: Additives; Detergents & Intermediates; Emulsions; Industrial & Consumer
Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; and Textile
Chemicals.
Clariant is committed to sustainable growth, which is derived from its own innovative strength. Clariant’s worldclass
products and services play a key role in its customers’ manufacturing processes and add value to their end
products. The company’s success is based on the know-how of its people and their ability to identify new customer
needs at an early stage and to work together with customers to develop innovative, efficient solutions.
www.clariant.com
Ceridust, Licowax, Licocene, Hostavin, Exolit, Emulsogen, Genapol, Dispersogen, Mowilith are registered
trademarks of Clariant.