How_to_Use_LinkedIn_Part_3

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7 Use targeting. Did you know that LinkedIn gives you an option to target your organic company updates to more specific audiences, based on a range of parameters from company size to industry sector, from seniority to geography, and even language (for free!)? To target your organic updates, create your update, and before you click “Share” change the “Share with:” option from “All Followers” to “Targeted audience”. Then choose how you want your update to be targeted. HubSpot | How to Use LinkedIn For Your Business 10
8 Use LinkedIn Analytics. The analytics provided by LinkedIn for Company Pages can be really useful. At a glance, you can see which updates attracted the most impressions, clicks, interactions, new followers, and engagement rates. You can also dive into your follower and visitor demographics and trends. HubSpot | How to Use LinkedIn For Your Business 11
Page 1 and 2: How to Use LinkedIn For Your Busine
Page 3 and 4: Chapter 1: Company Pages LinkedIn C
Page 5 and 6: 2 Make sure to complete your profil
Page 7 and 8: 4 Update your page regularly with a
Page 9: 6 Tell your employees. Remember, de
Page 13 and 14: • Unlike Company Pages, there is
Page 15 and 16: One of the perks of managing a Link
Page 17 and 18: Text ads appear on the right hand s
Page 19: NEXT UP: Get a Free INBOUND MARKETI

How_to_Use_LinkedIn_Part_3

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