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Creme Magazine, March 2017.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town. The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town.
The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

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Despite the Universal Declaration of Human<br />

Rights prohibiting discrimination on the basis<br />

of gender, 69 years later, virtually no country has<br />

achieved gender equality. Although there have<br />

been considerable progresses in empowering<br />

woman, gender discrimination still prevails and is<br />

particularly evident in terms of employment. Not<br />

only are women underrepresented (according to<br />

World Bank data they make up only 39.6 per cent<br />

of the global labor force), but also they regularly<br />

face unequal pay despite being equally educated<br />

and having similar skills.<br />

However, India does not lack a propitious<br />

legislative framework to ensure<br />

gender equality. In fact, article<br />

39(d) of the Constitution<br />

of India provides that the<br />

government must ensure equal<br />

pay for equal work for both<br />

men and women. The Equal<br />

Remuneration Act, 1976,<br />

was subsequently enacted to<br />

implement this article, and<br />

it prohibits discrimination<br />

in recruitment of women<br />

and provides for the setting<br />

up of advisory committees<br />

to promote employment<br />

opportunities for women.<br />

Further, although the Labour<br />

Code of Wages Bill, 2015,<br />

provides for the appointment<br />

of an authority to try cases<br />

relating to non-payment of<br />

equal remuneration to men<br />

and women, the Bill has not yet<br />

turn into a law.<br />

The Supreme Court<br />

recently found, in State of<br />

Punjab Vs Jagjit Singh (2016),<br />

that every employee, whether<br />

temporary or regular, has a right<br />

to receive equal remuneration<br />

and that there cannot be any distinction between<br />

individuals employed at the same position. The<br />

Apex court thus reaffirmed that the principle of<br />

‘equal pay for equal work’ constitutes a clear and<br />

unambiguous right vested in every employee.<br />

In India, the gender pay<br />

gap is damning. The World<br />

Economic Forum Report<br />

2010 suggests that in<br />

corporate India, the<br />

average annual income of<br />

woman is $1,185,<br />

considerably less than that<br />

of a man ($3,698). The<br />

International Labour<br />

Organization’s Global<br />

Wage Report also points<br />

that India ranks amongst<br />

countries with the worst<br />

gender pay gap, i.e. more<br />

than 30 percent. India<br />

does not lack a propitious<br />

legislative framework to<br />

ensure gender equality.<br />

Article 39(d) of the<br />

Constitution of India<br />

provides that government<br />

must ensure equal pay for<br />

equal work for both.<br />

But such legislations and legal advancements<br />

have not fulfilled their promises. Gender inequality<br />

in employment is a complex problem that finds its<br />

root in a plethora of factors. In fact, India remains<br />

a strong patriarchal society resulting in cultural<br />

barriers and occupational segregation of women<br />

in employment. Many still believe that a woman<br />

should only assist the man in a family rather than<br />

equally contributing to it. This reflects in the<br />

employment sector where it is not uncommon<br />

for employers to think that a woman will probably<br />

not be able to work after marriage, after having a<br />

child or simply work as efficiently as a man. Such<br />

gender-based stereotypes<br />

prevent people from grasping<br />

the productive and valuable<br />

capacity of women’s input<br />

in an organisation. But,<br />

according to a 2015 study<br />

conducted by McKinsey<br />

Global Institute, India could<br />

increase its GDP up to 60<br />

per cent by 2025 simply by<br />

bridging the gender-gap<br />

in employment.<br />

The issue of gender<br />

discrimination in employment<br />

is not specific to India. In fact,<br />

according to UN data, women<br />

earn 24 per cent less than men<br />

on a global scale. Clearly, and<br />

despite positive steps, progress<br />

in woman empowerment is<br />

stalled. It is advisable, that<br />

existing forums and available<br />

remedies are brought to<br />

women’s awareness on a<br />

broader scale; that counseling<br />

and guidance on career<br />

options are put into place; that<br />

the values of gender equality<br />

are promoted through<br />

education. But, it is evident<br />

that enabling ourselves with laws promoting gender<br />

equality is not sufficient to cure a problem in our<br />

collective mindset. We need to start changing our<br />

attitude to truly seize the real potential of women as<br />

active actors of our society and economy.

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