Creme Magazine, March 2017.
Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town. The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.
Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town.
The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.
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in style<br />
Since its launch three years ago, StyleCracker has been a ‘disruptive’ force in the<br />
online personalised fashion styling space. Archana Walavalkar, co-founder and<br />
creative director of StyleCracker speaks to Anjali Shetty on her journey so far<br />
Archana Walavalkar is a prominent name in the fashion<br />
industry with over a decade of experience in the same; she<br />
is the co-founder and creative director of StyleCracker.com,<br />
an online fashion styling portal. She has styled and worked<br />
with the likes of Alia Bhatt, Varun Dhawan, Deepika Padukone,<br />
Aishwarya Rai Bachchan, Shahid Kapoor and Imran Khan. Archana has<br />
also been the creative look behind the big banners of Dharma<br />
Productions and Phantom Films, styled brands and has been the official<br />
stylist for Talent Box shows at Lakme Fashion Week. She adds glamour<br />
with sophistication to whichever project she is part of and is a creative<br />
genius when it comes to setting trends.<br />
The first step<br />
After I completed my specialisation in Apparel Manufacture and<br />
Design, I started with editorial styling at L’Officiel magazine, after which<br />
I joined Vogue as a fashion editor, as a part of their founding team. Then<br />
I went on to film and celebrity styling with the likes of Priyanka Chopra,<br />
Deepika Padukone, Alia Bhatt, Varun Dhawan and many more. After a<br />
few years in the industry, I eventually started my own company —<br />
StyleCracker, along with Dhimaan Shah, making it a first-of-its-kind<br />
personalised styling and shopping platform. We provide our users with<br />
a highly personalised experience and have created a massively trusted<br />
platform through which users can discover, share and enhance their<br />
personal style.<br />
Go-to designers for styling<br />
Huemn by Pranav Mishra and Shyma Shetty, and Vetements by Demna<br />
Gvasalia - they’re bold and distinctive.<br />
38 march 2017 www.crememagazine.in
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