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Creme Magazine, March 2017.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town. The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town.
The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

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ART & CULTURE<br />

Sujata Sabnis started her career as a journalist<br />

in Pune. Working with a leading news daily, Sujata<br />

established herself as a bankable journalist. As a<br />

journalist, Sujata discovered her talent for writing<br />

mysterious and murderous stories and her ability to<br />

create a gripping, pacy copy. But writing an article for<br />

a newspaper with a limited word count was a far cry<br />

away from penning a novel. Slowly but surely, she let<br />

the story idea over power her and took the plunge into<br />

pursuing a career as an author. She pursued the story<br />

for over a year and got her first book ‘Silent whispers’<br />

published. Subsequently, her love for words and stories<br />

led her to publish another thriller under the title ‘A twist<br />

in destiny’, making her a revered writer in the particular<br />

genre. However, her third novel ‘Songs of Stone’ set up<br />

in the Mughal period was a refreshing surprise to her<br />

fans and all those who know her. “I have always been a<br />

history buff and have found Mughal period fascinating.<br />

But I can’t claim that I chose this topic , it would only be<br />

fair to say that the story chose me. It came to me via this<br />

wonderful story that struck me one day. I was petrified<br />

at the idea of writing a love story and doubted my ability<br />

to do justice to it. But once I started writing something<br />

took over, it could be the characters themselves and I<br />

managed to churn out a beautiful story.”<br />

Her passion for words and stories are evident<br />

through her books and she maintains that writing<br />

a novel is heady. “Think about it you are creating<br />

a world from your own imagination complete with<br />

characters, events, twists. It’s a world in which your<br />

reader will live while he is reading your novel. That is<br />

powerful stuff, a feeling like no other. You fall in love<br />

with your own characters, they occupy a delightful dark<br />

corner of your mind, you laugh and cry with them, you<br />

live vicariously through them.”<br />

For her, the eureka moment that brings thrilling<br />

moment when she is struck by a wonderful plot will<br />

always be exhilarating and memorable but after the<br />

initial high has worn off, the actually slog of developing<br />

the story, characters and plot points set in. “A dauting<br />

part in writing a novel is teaching yourself the discipline<br />

needed to write itif you wait for inspiration to strike,<br />

you may never finish the book. I adopted a rule that I<br />

will write 1000 words a day, five days a week, even if<br />

I later scrap most of it. I also learnt how to cope with<br />

genuine writers’ block, how not to panic in such times<br />

and have faith in the creative process that at some point<br />

words will start flowing again. ”<br />

MARCH 2017 59

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