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Creme Magazine, March 2017.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town. The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

Crème is a new magazine that launched in Pune in the month of February, 2014. Styled to be a high-end lifestyle magazine, each issue is a mix of feature stories interviews and party coverage of the who’s who of the city. We cover stories about music, concerts, restaurant reviews, and private events which keep the readers up-to date with what’s happening around town.
The magazine chronicles the lives of Pune’s socially powerful, making it a must read amongst the stylish and savvy audience with exclusive access to the elite hailing from in and around Pune. Crème celebrates the accomplishments of the city’s most inspiring residents and stands out with its ability to give the readers a peek into the lives of the affluent as well as the influential.

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ART & CULTURE<br />

For Scharada Dubey, writing is an expression of herself<br />

and her overall serious, quirky and humourous take on life.<br />

Author of sixteen published books, including Footloose<br />

on the West Coast, Malwa on My Mind and A Necessary<br />

Journey for which she has won several accolades, recognition<br />

and awards including the National Competition for Writers<br />

of Children’s Books. Her books are a true reflection of herself<br />

and her personality and like any creative writer; Scharada<br />

takes time to let a story to ripen in her mind and heart before<br />

she pens it. “For me, this process is more important than the<br />

actual writing. Most of my work has involved a lot of travel<br />

and observing people and situations is essential to my work.<br />

When I finally sit down to write, I take breaks to sleep and<br />

get over any blocks that may develop, or do the things I love<br />

to do, being with pets or friends, music or movies, till I can<br />

get back to work.”<br />

Being a prominent figure in the literary world, she<br />

credits her mother and her children to be her key influences<br />

and get inspired by the time she spends with them. She is a<br />

propeller of self love and loves spending time with herself.<br />

Two of her very important books were written in the throes<br />

of her relocation to different cities. Ask her about the pros<br />

and cons of writing and she is quick to add, “I feel really<br />

happy and uplifted when I am writing, when the flow of<br />

thoughts and words has finally been unlocked and is making<br />

something significant happen on paper. The challenge I face<br />

is dealing with all the daily responsibilities – I have no one to<br />

cushion me from a hundred chores, and every time I begin<br />

a book, these seem to multiply and turn into full-blown<br />

domestic crises! “<br />

Scharada adores Anne Tyler and her novels about<br />

families and relationships and is also fascinated by the<br />

works of Kiran Desai and Rohinton Mistry, GEral Durrell<br />

and Richmal Crompton. As a writer, she has carefully<br />

stayed away from writing about the visceral topics that have<br />

become visible in recent times like the the extreme reality<br />

of hate, criminally murderous intent, rape and incest. “The<br />

reason I have stayed away from these topics are because it<br />

would mean that I first engage very closely with people who<br />

have gone through this, and I haven’t done that. Maybe my<br />

next book will have some of these elements.” Even then,<br />

she lives her life without regret or wasted yearning and<br />

advices budding authors to truly relish the moments in life<br />

by taking time to observe and enjoy the little things which<br />

will aid them in finding a way to be expressive, “Writers are<br />

too much in a hurry these days to express fleeting opinions –<br />

making their writing shallow and unlikely to last.”<br />

58 MARCH 2017 www.crememagazine.in

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