The True-Luxury Global Consumer Insight
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
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Copyright © 2016 by <strong>The</strong> Boston Consulting Group, Inc. All rights reserved.<br />
<strong>The</strong> Luxurization of the Casualwear<br />
<strong>Luxury</strong> sneakers<br />
<strong>Luxury</strong> down jackets<br />
Market @ Retail value (Bn€)<br />
Market @ Retail value (Bn€)<br />
Sneakers<br />
9.3 Bn€<br />
0.9<br />
16.0 Bn€<br />
3.0<br />
Down jackets<br />
9.6 Bn€<br />
0.5<br />
13.0 Bn€<br />
2.0<br />
Other shoes<br />
8.4<br />
13.0<br />
Other outerwear<br />
9.1<br />
11.0<br />
2009<br />
2016<br />
2009<br />
2016<br />
Source: BCG <strong>Luxury</strong> market model<br />
Draft—for discussion only<br />
BCG Altagamma <strong>True</strong>-<strong>Luxury</strong> <strong>Global</strong> Cons <strong>Insight</strong> 2017 Ed v69 14feb17 Final No BUP.pptx 27<br />
27
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