The True-Luxury Global Consumer Insight
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
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Out of ~400 Mn <strong>Luxury</strong> <strong>Consumer</strong>s only 17Mn<br />
identified as "<strong>True</strong>-<strong>Luxury</strong> <strong>Consumer</strong>s"<br />
Copyright © 2016 by <strong>The</strong> Boston Consulting Group, Inc. All rights reserved.<br />
CLUSTER 2016<br />
2023<br />
# (M) Bn(€) # (M) Bn(€)<br />
50 k€ Beyond money 0.4 0.5<br />
20 k€<br />
10 k€<br />
Top Absolute<br />
Absolute<br />
1.3<br />
4.5<br />
2.0<br />
6<br />
Entry Absolute<br />
11<br />
14<br />
5 k€<br />
Total <strong>True</strong>-<strong>Luxury</strong> 17 22<br />
+5<br />
2 k€<br />
Top Aspirational 21 28<br />
Other Aspirational 375 440<br />
+72<br />
Total <strong>Luxury</strong><br />
<strong>Consumer</strong>s<br />
~415 ~490<br />
+75<br />
Note: rounded numbers<br />
Source: BCG <strong>Luxury</strong> Market model<br />
Draft—for discussion only<br />
primocapitolo.pptx 7<br />
7
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