The True-Luxury Global Consumer Insight
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
BCG%20Altagamma%20True-Luxury%20Global%20Cons%20Insight%202017%20-%20presentata
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Copyright © 2016 by <strong>The</strong> Boston Consulting Group, Inc. All rights reserved.<br />
<strong>The</strong> <strong>True</strong>-<strong>Luxury</strong> <strong>Global</strong> <strong>Consumer</strong> <strong>Insight</strong> 4 th Edition<br />
Main Outcomes<br />
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In a moderate growth luxury market, <strong>True</strong>-<strong>Luxury</strong> <strong>Consumer</strong>s maintaining a healthier and steadier pace<br />
In a slower personal luxury market expected winners and losers both among Brands and among Categories<br />
Discrepancy between perceived value and price puts at risk affection of ~50% of consumers<br />
Casualwear with increasing appeal vs. formal for 2 / 3 of <strong>True</strong>-<strong>Luxury</strong> <strong>Consumer</strong>s<br />
Customization a growing request and purchase driver, especially in Apparel<br />
<strong>Consumer</strong>s buying more in their home country, especially Chinese<br />
Store solo sales decreasing but omnichannel the real trend vs. online solo sales<br />
Monobrand stores losing traffic and sales, not only for online effect<br />
<strong>True</strong>-<strong>Luxury</strong> <strong>Consumer</strong>s massively engaging on Social Media with their favorite Brands<br />
Strong differences in Brands performances within winning <strong>Luxury</strong> <strong>Consumer</strong>s BCG Behavioral segments<br />
BCG Altagamma <strong>True</strong>-<strong>Luxury</strong> <strong>Global</strong> Cons <strong>Insight</strong> 2017 Ed v69 14feb17 Final No BUP.pptx Draft—for discussion only<br />
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