Devry BIAM 510 Week 8 Final Exam Project
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Methods Section<br />
Decision Trees<br />
Discuss in your own words how decision trees work<br />
1. What are the strengths of a decision tree approach?<br />
2. What are the weaknesses?<br />
3. When should they be used?<br />
Survival Analysis<br />
1. Discuss the role hazards play in survival analysis.<br />
2. Describe how survival analysis would be used when trying to identify the behavior of multiple<br />
groups of customers<br />
3. Discuss the role of censoring in survival analysis.<br />
4. Provide specific examples of how survival analysis might be used to derive customer value.<br />
Market Basket Analysis<br />
Describe the insights a market basket analysis might provide an organization<br />
<br />
<br />
Define the four measures of association rules and provide examples of each.<br />
What are the three types of rules, and how might they occur?<br />
Text Analytics<br />
<br />
<br />
<br />
Compare and contrast the two major approaches to text analytics: bag of words and natural<br />
language processing.<br />
Describe the steps in a corpus.<br />
How is a term document matrix used?<br />
Analysis Section<br />
Review Efforts<br />
Note: <strong>Week</strong> 5 was chosen for possible recommendations.<br />
1. Describe what you consider to be the strengths of the analysis approach you used in this iLab<br />
2. Describe what you consider to be the weaknesses of the analysis approach you used in this iLab.<br />
3. Develop a set of recommendations of what might be done to improve the analysis you did in this<br />
iLab. You should have at least three<br />
recommendations……………………………………………………………………………………………..
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