Devry BIAM 510 Week 8 Final Exam Project
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<strong>Devry</strong> <strong>BIAM</strong> <strong>510</strong> <strong>Week</strong> 8 <strong>Final</strong> <strong>Exam</strong> <strong>Project</strong><br />
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<strong>Devry</strong> <strong>BIAM</strong> <strong>510</strong> <strong>Week</strong> 8 <strong>Final</strong> <strong>Exam</strong> <strong>Project</strong><br />
Management Section. 3<br />
Introduction. 3<br />
Using Directed Data Mining. 7<br />
Methods Section. 13<br />
Decision Trees. 13<br />
Survival Analysis. 15<br />
Market Basket Analysis. 17<br />
Text Analytics. 20<br />
Analysis Section. 23<br />
Review Efforts. 23<br />
Recommendations – Re-Analysis. 25<br />
Knowledge Gained. 33<br />
Conclusion. 34<br />
Appendix A – Email Confirmation. 35<br />
References. 36<br />
Table of Contents<br />
Management Section<br />
Introduction<br />
1. Discuss the role of BI in each of the four stages of the customer life cycle.<br />
2. Describe the specific tools that might be appropriate for each and what questions or issues they would<br />
address. Make at least one of them a directed data mining approach.<br />
3. Find at least one example of each stage from a web search<br />
Using Directed Data Mining<br />
1. Select one of the specific tools you described in your answer to the previous question.<br />
Response:<br />
2. Describe for each of the 11 components what you would do to appropriately manage the process. This<br />
should include issues such as<br />
1. resources required;<br />
2. possible problems encountered and appropriate responses;<br />
<br />
measures of project success or failure; and<br />
1. Descriptions of target and input variables.<br />
You may also want to refer to the diagram in <strong>Week</strong> 3’s lecture materials and the related materials in Chapter 5 for<br />
additional details.
Methods Section<br />
Decision Trees<br />
Discuss in your own words how decision trees work<br />
1. What are the strengths of a decision tree approach?<br />
2. What are the weaknesses?<br />
3. When should they be used?<br />
Survival Analysis<br />
1. Discuss the role hazards play in survival analysis.<br />
2. Describe how survival analysis would be used when trying to identify the behavior of multiple<br />
groups of customers<br />
3. Discuss the role of censoring in survival analysis.<br />
4. Provide specific examples of how survival analysis might be used to derive customer value.<br />
Market Basket Analysis<br />
Describe the insights a market basket analysis might provide an organization<br />
<br />
<br />
Define the four measures of association rules and provide examples of each.<br />
What are the three types of rules, and how might they occur?<br />
Text Analytics<br />
<br />
<br />
<br />
Compare and contrast the two major approaches to text analytics: bag of words and natural<br />
language processing.<br />
Describe the steps in a corpus.<br />
How is a term document matrix used?<br />
Analysis Section<br />
Review Efforts<br />
Note: <strong>Week</strong> 5 was chosen for possible recommendations.<br />
1. Describe what you consider to be the strengths of the analysis approach you used in this iLab<br />
2. Describe what you consider to be the weaknesses of the analysis approach you used in this iLab.<br />
3. Develop a set of recommendations of what might be done to improve the analysis you did in this<br />
iLab. You should have at least three<br />
recommendations……………………………………………………………………………………………..
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