Grassroots_LR

Back to our roots
Grassroots heritage
Grassroots is born from a long lineage of farming and butchery talent in
the heart of Lancashire. This knowledge and experience, built up over three
generations, comes together today to offer customers a butchery service
steeped in tradition, yet meeting the demands of our fast-paced, modern age.
Hailing from a
passionate farming
family, with a strong
commitment to rearing
British breeds using
traditional pasture-fed
methods, Grassroots
understand the true
value of the journey
from farm to fork.
Their family started out
farming in the 1970s in the
picturesque Ribble Valley
before traversing over
the hill into the equally
stunning rural setting of
Pendle.
Leaning on their working
knowledge of the farming
industry, their grandad and
dad opened up a butcher’s
shop in the 80s and soon
three generations were
cutting, dicing and slicing
behind the butcher’s block.
Decades of experience
within a family-run business
taught they everything
they know and gave them
a good understanding of
the industry ‘do and don’ts’;
demonstrated to them in a
blunt Lancashire manner,
of course.
Grassroots learned to
respect the traditional
working techniques and
standards employed by
their elders; and they
maintain true to these
standards to this
very day.
Over the past years, they
have developed their skills
and knowledge to build
and grow Grassroots.