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a web based hypermarket supply chain management system

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enabled Dell to involve suppliers into its operations as a company. Dell’s Web site enabled<br />

its customers to view prices for computer <strong>system</strong>s that were available, place their orders as<br />

well as keep track of the orders right up to shipping [7].<br />

Federal Express [10] enables customers to keep track of their packages in real time and this<br />

has led to its partnering with Hewlett-Packard. When orders for printers are made directly<br />

online on Hewlett-Packard Web site, Federal Express receives these orders as well via the<br />

Internet. Federal Express does the shipping of the orders from its ware house containing<br />

all products. It notifies both the customers and Hewlett-Packard by sending e-mails to<br />

customers letting them know that the goods are on their way and notices of inventory to<br />

Hewlett-Packard in order to continuously replace stock at Federal Express warehouse [10].<br />

Wal-Mart which is a leading hyper store was using VMI and APO which are best suited for<br />

linear relationships, but with new developments, it has been using EDI and now considering<br />

to use RFID [6].<br />

2.4 Conclusion<br />

In order to satisfy customer requirements, boost profits and revenues, companies through the<br />

effective collaboration and coordination with their various suppliers and distributors have<br />

created cartels we now know as <strong>supply</strong> <strong>chain</strong>s. As these cartels grow in size, many problems<br />

manifest ranging from communication, distribution and information exchange. Various technologies<br />

have been used to try to solve some of these problems for example EDI,RFID and<br />

POS which however have limitations as noted above (Section 2.2.4). However, when looked<br />

at individually, these technologies have some specific benefits we can exploit to develop a<br />

means of collaboration and coordination between retailers, suppliers and distributors as a<br />

means of achieving effective <strong>supply</strong> <strong>chain</strong> <strong>management</strong>.<br />

10

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