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Kartell Catalog 2017

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INNOVATION<br />

AND DESIGN<br />

2<br />

It is only natural for <strong>Kartell</strong> to look forward, continuing its innovation process<br />

based not only on product and industrial process research, but also on its<br />

corporate strategy, customer care, and new services and communication<br />

methods through window displays, merchandising, the web, social networks,<br />

and the media.<br />

Innovation, Internationalisation, diversification and service are our #, the key<br />

words of <strong>Kartell</strong> today. The technological innovation process at the heart of<br />

<strong>Kartell</strong>’s philosophy is expressed in its ability to be international with both<br />

new and established partners, with new brands in over 140 countries around<br />

the world, in our determination to meet the needs of our customers, whether<br />

resellers or end customers, in real time and in our desire to communicate and<br />

dialogue using new languages, to create the basis for an experiential purchase.

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