Ayesha Mansour ~ Portfolio
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What’s it all about?<br />
I mocked up a spoof Christmas dinner for Ella’s Kitchen’s social media platforms that created a lot<br />
of buzz and engagement. I took the concept to senior management where it was funneled through<br />
the NPD pipeline and launched as a limited edition pouch for charity the following year.<br />
The story so far…<br />
230,000 units sold<br />
£120,000 donated to charity<br />
3 amazing Christmas campaigns<br />
ongoing partnership with Save the Children<br />
4 th year of production has begun<br />
jingle belly|new product concept
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