Ayesha Mansour ~ Portfolio
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What’s it all a-sprout?<br />
The BRIEF<br />
Make mums & dads smile at Christmas and boost sales of the<br />
limited edition Christmas dinner.<br />
The campaign – give a sprout<br />
A festive campaign that encouraged charity donations by ‘giving’<br />
a sprout character to a loved one.<br />
The results<br />
Campaign reach of 1.8m<br />
69 pieces of PR coverage<br />
50k video views<br />
£20k raised for charity<br />
give a sprout|brand love campaign<br />
Personal achievements<br />
Creative execution of Ella’s Kitchen’s first ever Christmas charity campaign.
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