Ayesha Mansour ~ Portfolio

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Turning social media into a key comms channel 10 steps to social success 1. Set up the first ever social media strategy for Ella’s Kitchen. 2. Developed an internal content planning process. 3. Switched on social media buying. 4. On-boarded measurement platforms. 5. Devised a reporting structure to measure effectiveness and drive social forward. 6. Launched Instagram. 7. Rolled out social media to 4x international markets. 8. Hired and trained a social media intern to assist with growth. 9. Tripled the social community size in 1.5 years. Ella’s Kitchen still has the biggest social media community in the UK baby food category. 10. Secured the first ever social media budget for the brand, which has grown to 5% of the total annual communications budget. Ella’s Social Media|Set up & Strategy
Other achievements & experience Grocer Award - Top New Talent 2016 Academy Trainer – social media & content Crisis MGMT app development First Foods app development On-boarded social media agencies
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Page 7 and 8: Veg for victory | btl campaign Brin
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Page 11 and 12: Tying it all together Social media
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Page 17 and 18: THE GAME CHANGER the littlest chris
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Page 21 and 22: sprout all about it The media Exper
Page 23 and 24: The Good Snacks Revolution|BTL camp
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Page 29: What’s it all about? Personal ach
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Ayesha Mansour ~ Portfolio

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