Ayesha Mansour ~ Portfolio

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What’s it all about? The BRIEF Increase the number of babies weaned with vegetables first. The campaign 3 year strategy starting with a 6 week BTL campaign to target the influencers of new mothers. The results Campaign reach 53m; 300k completed video views; 40k veg guide downloads; 22 pieces of PR coverage; support from Jamie Oliver & 10 MPs; response from Public Health England. Veg for victory | btl campaign Personal achievements Executed the creative elements & developed the brief for year 2: an extension of the campaign into the Always On programme.
We will chomp them in our high chairs. We will gobble them in our best bibs. We will never give up. “ ” The media Mail Online Partnership Social Media YouTube Media Editorial Content Tesco Store event PR activation Influencer Activity Veg for victory | btl campaign Sir weanston rallies the nation!
Page 1 and 2: Hi, Come on in and take a look arou
Page 3: THE The GAME game changer CHANGER V
Page 7 and 8: Veg for victory | btl campaign Brin
Page 9 and 10: always on|communications platform T
Page 11 and 12: Tying it all together Social media
Page 13 and 14: THE GAME CHANGER the one that went
Page 15 and 16: The Update: Design Design Moved tow
Page 17 and 18: THE GAME CHANGER the littlest chris
Page 19 and 20: give a sprout|brand love campaign t
Page 21 and 22: sprout all about it The media Exper
Page 23 and 24: The Good Snacks Revolution|BTL camp
Page 25 and 26: The Good Snacks Revolution|BTL camp
Page 27 and 28: the first ever baby restaurant The
Page 29 and 30: What’s it all about? Personal ach
Page 31 and 32: Other achievements & experience Gro
Page 33: let’s keep in touch ayeshamansour

Ayesha Mansour ~ Portfolio

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