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<strong>LIFE</strong> ENVIRONMENT |<br />

<strong>LIFE</strong> and the circular economy<br />

Production<br />

Developing metrics<br />

for the circular economy<br />

The <strong>LIFE</strong>+ CEMs project designed and developed a set of indicators and a web-based tool<br />

that will enable Europe’s businesses to assess their effectiveness in making the transition<br />

from a ‘linear’ to a ‘circular’ economy.<br />

Many businesses are recognising that an<br />

economy based on a linear model of resource<br />

consumption presents higher risks, is more<br />

exposed to volatile resource prices and supply disruptions<br />

and generates negative externalities. A<br />

circular economy approach that aims to decouple<br />

economic growth and development from the consumption<br />

of finite resources helps mitigate risks<br />

from volatility in the supply and price of materials.<br />

For medium-lived complex goods this could equate<br />

to savings in material costs of some $630 billion<br />

per annum in the EU alone.<br />

Major strides have been made in improving resource<br />

efficiency and exploring new forms of energy.<br />

However, less has been done in terms of<br />

systemically designing out material leakage and<br />

disposal and in measuring the circularity of products<br />

or processes.<br />

In 2012, the Ellen MacArthur Foundation applied<br />

for <strong>LIFE</strong> funding to help deliver a project that would<br />

address a clear business need. “We knew that companies<br />

were setting up circular economy initiatives,”<br />

says the Foundation’s Stuart Whitman. ”We<br />

knew that they were using metrics and tools in all<br />

aspects of their business, from product to design<br />

to reporting. We started wondering how companies<br />

were measuring circularity effectively. How were<br />

they benchmarking their products?”<br />

The aim of the <strong>LIFE</strong>+ CEMs project (<strong>LIFE</strong>12 ENV/<br />

UK/000966) was to provide businesses with the<br />

means to measure their circularity.<br />

The company CHEP is increasing the circularity of its main products thanks to the Material Circularity Indicator tool<br />

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