LIFE
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<strong>LIFE</strong> ENVIRONMENT |<br />
<strong>LIFE</strong> and the circular economy<br />
Production<br />
Developing metrics<br />
for the circular economy<br />
The <strong>LIFE</strong>+ CEMs project designed and developed a set of indicators and a web-based tool<br />
that will enable Europe’s businesses to assess their effectiveness in making the transition<br />
from a ‘linear’ to a ‘circular’ economy.<br />
Many businesses are recognising that an<br />
economy based on a linear model of resource<br />
consumption presents higher risks, is more<br />
exposed to volatile resource prices and supply disruptions<br />
and generates negative externalities. A<br />
circular economy approach that aims to decouple<br />
economic growth and development from the consumption<br />
of finite resources helps mitigate risks<br />
from volatility in the supply and price of materials.<br />
For medium-lived complex goods this could equate<br />
to savings in material costs of some $630 billion<br />
per annum in the EU alone.<br />
Major strides have been made in improving resource<br />
efficiency and exploring new forms of energy.<br />
However, less has been done in terms of<br />
systemically designing out material leakage and<br />
disposal and in measuring the circularity of products<br />
or processes.<br />
In 2012, the Ellen MacArthur Foundation applied<br />
for <strong>LIFE</strong> funding to help deliver a project that would<br />
address a clear business need. “We knew that companies<br />
were setting up circular economy initiatives,”<br />
says the Foundation’s Stuart Whitman. ”We<br />
knew that they were using metrics and tools in all<br />
aspects of their business, from product to design<br />
to reporting. We started wondering how companies<br />
were measuring circularity effectively. How were<br />
they benchmarking their products?”<br />
The aim of the <strong>LIFE</strong>+ CEMs project (<strong>LIFE</strong>12 ENV/<br />
UK/000966) was to provide businesses with the<br />
means to measure their circularity.<br />
The company CHEP is increasing the circularity of its main products thanks to the Material Circularity Indicator tool<br />
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