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<strong>LIFE</strong> ENVIRONMENT |<br />

<strong>LIFE</strong> and the circular economy<br />

CHEP’s circular business<br />

CHEP provides pallet and container pooling services for a<br />

number of industries, including aerospace, automotive and<br />

fresh food. “Our company pays great attention to the circular<br />

economy, and most importantly to being able to scientifically<br />

understand the circularity of our products and services,” explains<br />

CHEP’s sustainability director, Iñigo Canalejo Lasarte.<br />

“This was one of the reasons why we participated in the <strong>LIFE</strong>+<br />

CEMs project.”<br />

For the project, CHEP tested the circularity of its main products,<br />

such as its wooden pallets, which achieved an MCI score<br />

of 0.87 out of 1. Mr Canalejo says that while the company’s<br />

business model, which is based on the sharing and reuse<br />

of assets, shows that it is embracing the main drivers of<br />

the circular economy, there are, “ways to increase that circularity,<br />

such as increasing timber reuse ratios at our repair<br />

process for CHEP pallets.” Other initiatives include the IFCO<br />

returnable plastic crate, which is used for fresh produce. This<br />

crate is made from broken returnable plastic crates, “taking<br />

product life extension and upcycling to a new level,” says Mr<br />

Canalejo. “Higher recycling rates will also improve product<br />

circularity,” he says.<br />

CHEP believes that the CEM project’s indicators now need to<br />

become a recognised global standard, in the same way that<br />

life-cycle assessment has become a standard for calculating<br />

a product’s environmental impact. “That will allow us to also<br />

compare our results to those of other less circular alternatives<br />

in the market, further demonstrating the sustainable<br />

value we bring to our customers,” concludes Mr Canalejo.<br />

production<br />

Wider use<br />

One useful unanticipated outcome of the project’s<br />

real-world trials was the discovery that there is<br />

a shortage of appropriate secondary raw materials<br />

in some segments of the economy. “There is a<br />

problem having enough feedstock for the circular<br />

economy to become a reality,” explains Mr Herrmann.<br />

“We either have a situation in which the<br />

feedstock is present in low quantities or a situation<br />

in which it is readily available but low quality.”<br />

Whilst the MCI and MI: Product Intelligence web<br />

tool can help identify such barriers to circularity,<br />

the remedy requires cooperation along the value<br />

chain. “There is a need for more collaboration between<br />

the end-user of a product and the manufacturer...sectors<br />

and stakeholders need to work<br />

together to develop circularity,” says Mr Herrmann.<br />

The Ellen MacArthur Foundation is now using the<br />

MCI methodology to define standards for the circular<br />

economy in partnership with the British Standards<br />

Institution (BSI). “We view it as a baseline for<br />

organisations to take forward. The methodology<br />

is open and can be adapted to more businesses,”<br />

says Mr Whitman.<br />

Granta Design is continuing to develop and promote<br />

the MI: Product Intelligence web tool, which<br />

can also be used for procurement and investment<br />

decisions. Variants or extensions of the circularity<br />

indicators developed by this <strong>LIFE</strong> project could<br />

be used in education, research, rating or policymaking.<br />

For instance, one future use could be as a<br />

means to help policy-makers measure the circularity<br />

of a region or nation state, or to set targets for<br />

whole industries.<br />

Project number: <strong>LIFE</strong>12 ENV/UK/000966<br />

Title: <strong>LIFE</strong>+ CEMs - Circular Economy Metrics<br />

Beneficiary: Ellen MacArthur Foundation<br />

Contact: Stuart Whitman<br />

Email: stuart.whitman@ellenmacarthurfoundation.org<br />

Website: www.ellenmacarthurfoundation.org/<br />

programmes/insight/circularity-indicators<br />

Period: 01-Jul-2013 to 30-Jun-2015<br />

Total budget: €382 000<br />

<strong>LIFE</strong> contribution: €191 000<br />

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