Beginner’s Guide To App Localization For The Chinese Market (Part 2)
Are you thinking about taking on the world's second largest economy? Check out our two part beginner's guide to app localization for the Chinese market. Part 2.
Are you thinking about taking on the world's second largest economy? Check out our two part beginner's guide to app localization for the Chinese market. Part 2.
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<strong>Beginner’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Localization</strong> <strong>For</strong> <strong>The</strong> <strong>Chinese</strong> <strong>Market</strong>tion (<strong>Part</strong> II)<br />
9. Launching Your <strong>App</strong> In China: Exclusive Launch Vs.<br />
Joint Launch<br />
If you’re planning to run a launch campaign, there are two different ways to do it. An exclusive<br />
launch or a joint launch. Exclusive launches can work well for Android apps, where the market<br />
is so fragmented, as you can negotiate advantages with individual app stores.<br />
An exclusive launch means giving exclusivity to only one store for 48-72 hours before having<br />
your app listed in other stores. <strong>The</strong> app store promotes your app during these first hours, which<br />
can significantly increase your downloads. But, you have access to a smaller market and risk<br />
missing opportunities with other app stores.<br />
A joint launch means listing your app on several app stores at the same time. <strong>The</strong> main<br />
disadvantage is that you don’t get special spots in any store. But you get immediate access to a<br />
larger number of users by being present in more app stores from day one.<br />
10. Promote Your <strong>App</strong>: How <strong>To</strong> Do <strong>Market</strong>ing -<br />
<strong>Localization</strong> Without Facebook<br />
No matter how good your app is, you don’t stand a chance unless you’re ready to invest in app<br />
localization of your marketing materials. But can you imagine promoting your app online<br />
without Google, Facebook or Twitter? You should, because none of these tools are available in<br />
the <strong>Chinese</strong> market.<br />
You need to start working on building a community on local social networks, especially on<br />
WeChat and Weibo. WeChat has more than 800 million users, so make sure your app has an<br />
account here. Human to human communication is highly appreciated in China. So, give users<br />
instant access to your company using social media to consolidate your position in the app<br />
market.<br />
Give discounts and special promotions as part of your marketing strategy. Saving cash is<br />
important to the <strong>Chinese</strong>, so most people use coupons to promote their business. This includes<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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