Beginner’s Guide To App Localization For The Chinese Market (Part 2)
Are you thinking about taking on the world's second largest economy? Check out our two part beginner's guide to app localization for the Chinese market. Part 2.
Are you thinking about taking on the world's second largest economy? Check out our two part beginner's guide to app localization for the Chinese market. Part 2.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Beginner’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>App</strong> <strong>Localization</strong> <strong>For</strong> <strong>The</strong> <strong>Chinese</strong> <strong>Market</strong>tion (<strong>Part</strong> II)<br />
big companies like McDonalds or KFC. You can attract a large number of users if you can find<br />
local business partners for cross-promotions.<br />
Customized support is also important in China, so get ready to hire a local team to provide<br />
excellent service, especially if your users have paid for the app. You only need a small team, as<br />
long as you can listen and solve your customers’ problems and concerns.<br />
11. Respect All Laws And Regulations<br />
Despite the rumors, China is rigid when it comes to internet rules. What can seem like a small<br />
mistake to you can have you banned from China. So, don’t take any risks after investing<br />
significant resources in the app localization process.<br />
In August 2016, <strong>The</strong> Cyberspace Administration of China implemented a new set of rules for app<br />
developers and app stores, regarding data privacy, cybersecurity and censorship.<br />
You need to be permanently updated about changes in the <strong>Chinese</strong> app market and keep your<br />
products in line with all regulations. As most of these laws are published exclusively in <strong>Chinese</strong>,<br />
make sure you work with local experts on this issue.<br />
12. Having Local <strong>Part</strong>ners Is Essential<br />
You’ve probably realized by now, working with local partners will make things way easier in<br />
China. From translators, to legal experts, you need to be in contact with people who<br />
understand <strong>Chinese</strong> rules and customs. Religion, humor, family, food — everything is different<br />
and you need to know how to use these differences to your advantage.<br />
If you’re not sure about how useful these partners can be, just think about the following:<br />
● Political issues – Censorship or the absence of specific words from your app are not just<br />
a myth about China. Pay attention to what you write and how you write it. Consider<br />
political issues between China and Taiwan, for example. Taiwan considers itself a<br />
separate country, but China strongly denies it. So, having Taiwan’s flag somewhere inside<br />
your app would be offensive for most <strong>Chinese</strong>.<br />
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Change language