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6 TIPS<br />
for smart and effective content curation<br />
1<br />
2<br />
Be strategic about your topic selection. Do the legwork to<br />
determine audience needs. Think about the voice you want for your brand.<br />
Build your content around that.<br />
Vary your sources. Exposure to a broad variety of voices, ideas, and<br />
information is one of the key values of a strong curation strategy.<br />
3<br />
Be selective. Curation is not about sharing as much as you can. It’s about<br />
sharing the best of the best – acting as a filter for your audience.<br />
4<br />
Organize based on audience needs. Make sure that you present your curated<br />
content using categorization and hierarchy that’s as useful to your audience<br />
as it is to you.<br />
5<br />
6<br />
Adhere to ethical best practices. Always attribute your original sources and<br />
only publish abstracts and excerpts.<br />
Add value. Help your audience get the most out of your curated content by<br />
providing insights, opinions, and context.<br />
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