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And here are a few other great content marketing chefs we recommend:<br />
Content Rules by Ann Handley and C.C. Chapman<br />
www.contentrulesbook.com<br />
<strong>The</strong> book Content Rules demystifies the idea of organizations as publishers. It streamlines the<br />
process of creating remarkable content - walking you through the fundamentals of how to<br />
create bold stories, videos, and blog posts. And then it tells you how to share it to cultivate fans,<br />
arouse passion for your products or services, and ignite your business. Grab a cup of something<br />
and settle in for a great read.<br />
Content Marketing Institute (CMI)<br />
www.contentmarketinginstitute.com<br />
<strong>The</strong> brainchild of Joe Pulizzi, the original content marketing evangelist, this website serves up<br />
a veritable feast of educational blog posts, videos, webinars, and more - all on the subject of<br />
content marketing. Prepare to be inspired.<br />
MarketingProfs<br />
www.marketingprofs.com<br />
Another great resource site, MarketingProfs covers a broad variety of topics in addition to<br />
content marketing. This extensive and experienced team delivers a savory selection of articles,<br />
newsletters, seminars, podcasts, and more. Whatever marketing recipe you’re looking for, you’ll<br />
find it here.<br />
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