Feed The Beast eBook

… but we have other jobs to do, too.
Unfortunately, most of us don’t have the luxury of
concentrating one hundred percent on our
content marketing strategy and
execution. In addition to feeding the
content beast, we wear many other
hats and have plenty of other
monsters who need our attention.
Solution: blending creation and curation in a
perfectly balanced content diet
The two complementary halves of content marketing are creation and curation. In the
context of feeding the beast, you can think about it like this:
CREATION: Developing original content
When you author original content, you take on the role of chef.
You are responsible for coming up with a unique recipe and
preparing the dish. Your original content is a direct expression
of your signature philosophy and style.
CURATION: Collecting, filtering, organizing, and editorializing
other people’s content
The curation side of things encompasses a variety of roles:
• Editor (aka food critic): Filtering available content, selecting the best pieces,
ranking them (for relevance and quality), organizing and categorizing
information to make it easier to understand and consume.
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