CONNECTIONS No. 1

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SPOTLIGHT get in touch with Avi, To to avi@aclang.com. write ON AVI STAIMAN ISRAEL Name one thing you have learned from your fellow Masterminders The biggest takeaway I have from SOM is the power of positivity in creating an online community. Standing Out Mastermind takes your traditional online industry forum and turns it on its head. Instead of a ‘communal soap box’ where most people write for the sake of being heard and venting their frustration, SOM members write positive and constructive posts, stimulating engaging conversation where ‘listening’ and ‘encouragement’ are critical components. This environment creates a cohesiveness that fosters the growth of community, even online. AS A TRANSLATOR, I AM ESSENTIALLY PUTTING UP A MIRROR TO THE AUTHOR AND REFLECTING THEIR WORDS IN A DIFFERENT VOICE.
If you weren’t in this job, what alternative career would you pursue? Education. However, I believe that there is an opportunity to educate in every profession including translation. Over the years, I have realised that in addition to an excellent final text many clients want to better understand the rationale behind the translation process. I see this as an opportunity to conduct a dialogue on how translation works and the factors that are carefully weighed with every word choice. What’s the most challenging text you’ve ever worked on? I am currently involved in a project of translating a play from Arabic to English. The client has asked that the play sound ‘Shakespearean’ and be adapted to ‘Old English’. Hopefully you will be able to see the result on the West End! What advice would you give to yourself as a translator starting out? Avoid the tendency to be over-literal. The worst feedback you can get as a translator is that the text sounds translated. The goal should be to create a clear and cohesive text which reads as if it were written in the target language while respecting the autonomy of the source text. How do you respond to criticism from clients? Accepting critique can be one of the most difficult challenges for a translator. As a translator, I am essentially putting up a mirror to the author and reflecting their words in a different voice. I have come to realize that this process can be very disconcerting for an author who has put their life work into their writing. Maintaining an ongoing dialogue with my clients helps bridge the gap and come to a final text that is even better than the original. What is the biggest challenge about being a translator in your country? There are a lot of loaded issues and words related to the ongoing conflicts in the region which need to be handled with care and sensitivity. The difference between describing someone as a terrorist or a fighter can have serious ramifications.
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CONNECTIONS No. 1

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