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Transforming Through the <strong>Cloud</strong><br />

John Breen<br />

AVP Solution Center of Excellence<br />

Don Parente<br />

Director of Product Management<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


2<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

It’s a new world baby!


And look at the effect on IT….<br />

3<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


Join us on this journey…<br />

4<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Definition of <strong>Cloud</strong> Models<br />

How <strong>Cloud</strong> Benefits Cost<br />

Transforming to <strong>Cloud</strong><br />

<strong>Cloud</strong> Provider Aspects<br />

Products<br />

Case Studies


What are the Service Models?<br />

5<br />

Software<br />

as a Service<br />

Platform<br />

as a Service<br />

Infrastructure<br />

as a Service<br />

Essential<br />

Characteristics<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Application or business level<br />

functionality<br />

Application development tools,<br />

platforms, APIs<br />

Core IT capabilities: computing,<br />

storage, network<br />

• On-demand self-service.<br />

• Broad network access., laptops, and PDAs.<br />

• Resource pooling. and virtual machines.<br />

• Rapid elasticity.<br />

• Measured Service.


So What are the Deployment Models?<br />

6<br />

Private <strong>Cloud</strong><br />

Public <strong>Cloud</strong><br />

Hybrid <strong>Cloud</strong><br />

Community <strong>Cloud</strong><br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

The cloud infrastructure is operated<br />

solely for an organization<br />

The cloud infrastructure is made<br />

available to the general public<br />

The cloud infrastructure is a<br />

composition of two or more clouds<br />

The cloud infrastructure is shared by<br />

several organizations and supports a<br />

specific community that has shared<br />

concerns<br />

Deployment Models<br />

of <strong>Cloud</strong>


Start with an Inventory of Applications<br />

7<br />

Engineering & Product<br />

Management<br />

Engr Wiki<br />

Engr<br />

Websites<br />

Engr Doc<br />

Repository<br />

Agile<br />

Oracle IDM suite<br />

OIM / OAM<br />

CA Siteminder<br />

HRAF / CED<br />

Securepass<br />

Active<br />

LDAP<br />

Directory<br />

NEO<br />

NEO datamart<br />

BURT<br />

Exchange<br />

Services<br />

Wave Link<br />

Manufacturing<br />

Operations<br />

Baxter Vastera<br />

Mfg Web<br />

sites<br />

SigmaQuest<br />

Webplan<br />

Agile<br />

Oracle 11i<br />

S2O, BSR, Logistics<br />

MS Exchange<br />

Sharepoint<br />

PS Technet<br />

Download<br />

NGS Web<br />

sites<br />

Partner<br />

Portal<br />

RSE<br />

Premium<br />

ASUP<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

NGS<br />

Xterra<br />

NOW<br />

SAP Service CRM<br />

Oracle 11i - PSA<br />

Tibco Adapters<br />

Nuasis<br />

ACD/CTI<br />

Aspect<br />

Primus<br />

Verity<br />

Vastera<br />

NGS Oncall<br />

AMT SART<br />

IMT<br />

Tibco Business Works<br />

Tibco B2B<br />

Webex Tibco EMS / JMS<br />

Active Sync<br />

Microsoft<br />

LCS (IM)<br />

Akamai<br />

Netapp Central Intel.<br />

OBIEE<br />

PMBTA<br />

Sales/Marketing/ NAU<br />

SCORE<br />

CERT SABA<br />

Right Fax<br />

Sales Web<br />

Sites<br />

Marketing<br />

Web sites<br />

GTM<br />

ACMS Blue Roads<br />

Acct 2 Rep<br />

Evidence<br />

Finder<br />

Bank<br />

NEMS ISG Renewal<br />

True Comp<br />

True<br />

Information<br />

Proposal<br />

Center<br />

Perf sizer<br />

Raptor Abacus<br />

SalesEdge<br />

SMART<br />

COP<br />

Contact<br />

Partner DB<br />

Mgmnt<br />

Siebel CE/PE<br />

Configure<br />

SFA<br />

Quote<br />

Order<br />

Oracle SOA Suite<br />

www<br />

ESB WSM<br />

B2B BPEL<br />

Rules Engine BAM<br />

Equity Edge<br />

DiCarta<br />

Vertex Sabrix<br />

Private/Community <strong>Cloud</strong>- Possible Hybrid<br />

Single Tenant to Multitenant Public<br />

Hybrid <strong>Cloud</strong><br />

Finance HR & WPR<br />

Markview<br />

Khalix<br />

Finance Web<br />

sites<br />

Hyperion<br />

JDE<br />

Aceva Optio<br />

Oracle 11i<br />

OM,AR/AP,GL,PO, iexp,FA<br />

Oracle CDH Customer Hub<br />

Trillium Oracle DRM<br />

Stellent CMS<br />

Google<br />

Harvard<br />

Manager<br />

Brassrings<br />

HR Web sites eCenter<br />

NAI<br />

Peoplesoft<br />

Lobbyworks<br />

Conf Room<br />

Scheduler<br />

Pitney<br />

Bowes<br />

WPR Web<br />

sites<br />

Prowatch<br />

Oracle 11i<br />

Property Management<br />

Remedy<br />

Omniture WebTrends<br />

Mercury<br />

Interactive<br />

Perforce<br />

Bugzilla Goodlink<br />

Tivoli Citrix<br />

EDW EDWNI<br />

IBM ETL 7 IBM ETL 8


Validate your path along Virtualization by application<br />

8<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


<strong>Cloud</strong> Adoption Lifecycle<br />

9<br />

POC<br />

Implementati<br />

on<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Roadmap<br />

Planning<br />

Modeling


Consider diversity of locations, support staff and latency<br />

AP & India: 9 London (2)<br />

EMEA: 6<br />

Bangalore<br />

Singapore<br />

Colocation<br />

Asset Efficiency<br />

10<br />

• Client Managed<br />

Tokyo<br />

Shanghai (3)<br />

Hong Kong (2)<br />

• 38 Global Internet Data<br />

Centers<br />

Sydney<br />

Managed Hosting &<br />

Applications<br />

Operational Focus<br />

• Managed Infrastructure<br />

• Application Management<br />

• SAP/Microsoft/Oracle<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

US & Canada: 23<br />

Utility Hosting<br />

Adaptive Capacity<br />

• Synaptic Hosting sm<br />

Birmingham<br />

Frankfurt<br />

Paris<br />

Amsterdam<br />

On Demand<br />

Elastic Consumption<br />

• Synaptic Storage<br />

as a Service sm<br />

• Synaptic Compute<br />

as a Service sm


Consider security based on application importance, then ask<br />

these questions…<br />

11<br />

1. Privileged user access<br />

2. Regulatory compliance<br />

3. Data location<br />

4. Data segregation<br />

5. Recovery<br />

6. Investigative support<br />

7. Long-term viability<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


Validate Security: Example: Securing Each API Request<br />

12<br />

API embeds addresses, commands<br />

and encrypted signature into the<br />

application code<br />

Also works with<br />

locally installed<br />

software<br />

Content<br />

Objects<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Web Application<br />

Infrastructure<br />

GET<br />

POST<br />

PUT<br />

POST Create<br />

PUT Update<br />

GET Retrieve<br />

DELETE Remove<br />

Synaptic Storage<br />

as a Service<br />

DELETE<br />

Each request uses an HMAC-SHA1<br />

encrypted signature to verify<br />

authenticity and data integrity<br />

Methods apply for<br />

objects, metadata,<br />

access control lists


Consider Network-Based Security<br />

13<br />

Enterprise<br />

Resources<br />

1010011<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Viruses<br />

Worms<br />

Botnets<br />

Spam<br />

Port Scans<br />

Other Malware<br />

AT&T Global<br />

Network


What to Look for in a <strong>Cloud</strong> Services Provider<br />

14<br />

Performance<br />

� Big bandwidth, low latency<br />

� Globally consistent experience<br />

� Optimization and acceleration<br />

Internet<br />

Security<br />

� Integrated, multilayer security model<br />

� Intrusion detection and prevention<br />

� Network-resident DDoS protection<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

MPLS, VPN<br />

Reliability<br />

� Redundant, scaled architectures<br />

� Data center availability over 99.999%<br />

� Proven operations and support<br />

Control<br />

� Diverse networking choices<br />

� Flexible, open APIs<br />

� Enterprise and SMB billing options


How can we help?<br />

AT&T As a Service Strategy<br />

Don Parente<br />

Director Product Management<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


Customer Example<br />

Architectural engineering data analytics application<br />

16<br />

Physical<br />

Cores<br />

400<br />

300<br />

200<br />

100<br />

0<br />

Daily virtual machine usage<br />

0 20 40 60 80 100 120<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

412<br />

Trying the service Scaling it out<br />

Days


Synaptic Compute as a Service<br />

17<br />

VM Processor<br />

Up to 4 vCPU<br />

$0.045<br />

per vCPU per hour<br />

while running only<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

VM Memory<br />

Up to 16 GB<br />

$0.035<br />

per GB per hour<br />

while running only<br />

VM Storage<br />

Up to 2 TB<br />

$0.15<br />

per GB per month<br />

measured hourly


Synaptic Compute as a Service<br />

18<br />

$150<br />

$120<br />

$90<br />

$60<br />

$30<br />

$0<br />

1 10 20 30<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

� VM configuration<br />

1 vCPU, 4 GB RAM, 40 GB Storage<br />

$139<br />

Running All Month<br />

$99<br />

Weekdays Only<br />

$47<br />

Business Hours Only<br />

$6<br />

Stopped All Month


Common <strong>Cloud</strong> Use Case<br />

Non Production Environments<br />

19<br />

Developer Load<br />

Generation<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

*<br />

Test Environment


Introducing the Vcloud Connector<br />

Delivering the Hybrid <strong>Cloud</strong><br />

20<br />

Private <strong>Cloud</strong><br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

VMware v<strong>Cloud</strong><br />

Connector<br />

AT&T CaaS


Offloading production IT resources<br />

Public utility outage mapping application<br />

21<br />

GB per Hour<br />

Hurricane Irene<br />

Aug. 27-28<br />

3<br />

2<br />

1<br />

0<br />

Internet data transfer usage<br />

8/29<br />

16:00<br />

8/30<br />

00:00<br />

8/30<br />

08:00<br />

3.2 (9 Mbps)<br />

8/30<br />

16:00<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

8/31<br />

00:00<br />

8/31<br />

08:00<br />

8/31<br />

16:00<br />

9/1<br />

00:00<br />

9/1<br />

08:00<br />

Outbound<br />

Inbound<br />

Day-Time (EDT)


<strong>Cloud</strong> Based DR Model<br />

22<br />

Primary<br />

Data Center<br />

Sunny Day Rainy Day<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


Customer Example<br />

From Email to App<br />

23<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


AT&T Platform as a Service<br />

Reach your apps from any device<br />

24<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


AT&T Platform as a Service<br />

Customized Dashboards for Quick Business Intelligence<br />

All data<br />

collected<br />

from surveys Custom reports<br />

for driving<br />

business<br />

decisions<br />

25<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


PaaS Use Cases<br />

26<br />

Consolidate and Modernize<br />

Legacy Applications<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Rapidly Develop Situational Apps<br />

Enable the Business Unit Developers<br />

IT


Helping clients manage the lifecycle of data<br />

AT&T Synaptic Storage as a Service sm<br />

27<br />

Activity<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Data<br />

Volume<br />

Age


What about the Data?<br />

AT&T Synaptic Storage as a Service sm<br />

28<br />

Commercial<br />

Software<br />

Custom<br />

Web Apps<br />

Gateway<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

API


<strong>Cloud</strong> Architectures<br />

29<br />

Virtual<br />

Private <strong>Cloud</strong> Public <strong>Cloud</strong><br />

Private <strong>Cloud</strong><br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

<strong>Cloud</strong> deployment models


Private <strong>Cloud</strong> Architecture<br />

30<br />

Sustained<br />

Capacity<br />

<strong>Cloud</strong><br />

Capacity<br />

Your Data Center<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Customer<br />

MPLS<br />

VPN<br />

Site N<br />

Site 1


Public <strong>Cloud</strong> Architecture<br />

31<br />

Sustained<br />

Capacity<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Internet<br />

Site N<br />

Your Data Center Site 1<br />

Bandwidth?<br />

Performance?<br />

Security?<br />

Customer<br />

MPLS<br />

VPN<br />

Public <strong>Cloud</strong>


Virtual Private <strong>Cloud</strong> Architecture<br />

32<br />

Sustained<br />

Capacity<br />

Network<br />

Attached<br />

<strong>Cloud</strong><br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Customer<br />

MPLS<br />

VPN<br />

Internet<br />

Site N<br />

Your Data Center Site 1


<strong>Cloud</strong> – the quick fix?<br />

33<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


Providing flexible management choices<br />

34<br />

Application<br />

Middleware &<br />

Database<br />

Operating System<br />

Virtualization &<br />

Hardware<br />

Data Center &<br />

Network<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Managed by customer<br />

Managed by AT&T


Managing the apps that run your business<br />

AT&T Application Services<br />

35<br />

Requirements<br />

Optimize<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Design<br />

Application<br />

Lifecycle<br />

Operate<br />

Build<br />

Deploy


AT&T Synaptic Hosting sm<br />

Manage your apps, while we manage the rest<br />

36<br />

Virtualized<br />

Dedicated<br />

High Touch Support<br />

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marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Burstable<br />

Seasonal<br />

Spikes<br />

Events<br />

Unpredictable


37<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.


38<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.<br />

Thank You!<br />

Learn more at: www.att.com/cloud


39<br />

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T<br />

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated<br />

companies. All other marks contained herein are the property of their respective owners.

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