Spring2017Newsletter-FINALWEB

#WILDFORLIFE TAKES OVER THE WEB
CAMPAIGN WITH UN ENVIRONMENT WINS WEBBY AND
BUILDS ITS CELEBRITY FOLLOWING AROUND THE WORLD
The #WildForLife campaign – an
online initiative to end wildlife
trafficking – just won the People’s
Voice Webby for the best “green”
website. This marks five awards in
2017: the Webby, an “Oscar of the
Internet”; three Hermes Creative
Awards; and a Weibo Award from
China’s Twitter, which ranked it
among the 10 most influential
social media campaigns in the
nation. Weibo recognized the
impact of #WildForLife on Chinese
awareness, which culminated
in the government’s landmark
decision to ban domestic trading
of elephant ivory last December.
News of the Chinese ivory ban
kicked off a busy winter for the
campaign, which launched a
Stars Adrian Grenier, Nikki Reed and Aidan
Gallagher with their “kindred species”
Alcanza Tus Metas, our new
Mexican financial literacy
drama developed with MetLife
Foundation and Freedom from
Hunger, tells the story of the Garcia
Atonal family and their struggle to
overcome losses from a plague
affecting their coffee plantation.
comic book, introduced 5 new
endangered species for World
Wildlife Day, and brought on new
celebrity champions from Gael
García Bernal to Adrian Grenier.
This UN Environment partnership,
which invites the public to “give
their name to change the game
[for wildlife trafficking],” helps
everyday people identify with
species that need protection – just
like their celebrity role models.
Ian Somerhalder has explained
his involvement and conviction in
the campaign: “what is strikingly
clear is that nothing short of a
radical, global shift in thinking
will change the course [for these
endangered species].”
FINANCIAL LITERACY: ANIMATED
ALCANZA TUS METAS WILL BE “ON APP” IN MEXICO
The drama will be told through
radio and animation, and released
on an app that can play on cell
phones and tablets. A local credit
union will monitor changes in
the bank accounts of audience
members, to see if saving behavior
shifts after listening or watching!
CELEBRATING OUR
SUCCESSES
Honored with 24 new awards in
2017 alone, we at PCI Media are
continuing to grow our diverse
portfolio of communication
solutions – and our reputation as
a leading change-maker.
Our new awards range from a
Webby and multiple Telly Awards,
to Social Impact Media Awards
and Best Shorts. This recognition
reflects the breadth of media,
issue sets and geographic areas
that are critical to PCI Media’s
approach to behavior change
communications.
Honored programs include
Violence against Children in
Malawi, a whiteboard animation;
Road to Recovery, videos of
Ebola survivors in West Africa;
Don’t Back Down, a TV series by
Peruvian youth on sexual and
reproductive health; This is Who
We Are, a music video for marine
conservation in the Caribbean;
“Imagine”, the #NatureForAll
global environmental campaign;
and #WildForLife, our Webbywinning
campaign with UN
Environment that takes on
wildlife trafficking.
Our most valuable metrics are the
success stories of communities
touched by our programs. For us,
a growing set of awards is proof
that more and more people see
the need for behavior change
communications, and recognize
the success of our approaches.