Fundamentals_of_Marketing

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■ ■ ■ ■ ABBREVIATIONS M&S MEAL MCIF MIS MNC m.p.h. MRP I MRP II MRS MUD NFS NHS NOP NRS OECD OFT P&G PBG PCB PDA PETV POS POSTAR PR PSP PSYBT R&D RAJAR RBS RDU ROI SAFE SEU SIC SMR SOS SRI STAMP sUGGING SWOT TARIS TNS Marks & Spencer Media Expenditure Analysis marketing customer information files marketing information system multinational corporation miles per hour materials requirements planning manufacturing resource planning Market Research Society multi-user domain network file system National Health Service National Opinion Poll (market research agency) National Readership Survey Organization of Economic Co-operation and Development Office of Fair Trading Procter & Gamble Pepsi Bottling Group printed circuit board personal digital assistant Pan-European Television Research (consortium of cable and satellite operators) replaced by INTV point of sale Poster Audience Research body public relations PlayStationPortable Prince’s Scottish Youth Business Trust research and development Radio Audience Joint Advertising Research Royal Bank of Scotland remote detection unit return on investment Sustainable Agriculture Food and Environment subjected expected utility Standard Industrial Classification Sender–Messenger–Receiver model (communications) Scottish Omnibus Survey (TNS) Stanford Research Institute Satellite Television Audience Measurement Partnership selling under the guise of marketing research strength and weaknesses/opportunities and threats (analysis model) Television Audience Research and Information System Taylor Nelson Sofres (market research agency) xxi ■ ■ ■
ABBREVIATIONS ■ ■ ■ ■ TNS SOS TVR UCS UN URL US USP VALS VAT VF VOIP VSS WAN TNS Scottish Opinion Survey television response rate unconditioned stimulus United Nations uniform resource locator United States (of America) unique selling proposition Values and Lifestyles value added tax Vanity Fair voice over Internet protocol. Veronis Suhker Stevenson (US private equity firm) wide area network ■ ■ ■ xxii
Page 2: FUNDAMENTALS OF MARKETING Fundament
Page 5 and 6: First published 2007 by Routledge 2
Page 8 and 9: CONTENTS ■ ■■■ List of illu
Page 10 and 11: ■ ■ ■ ■ CONTENTS Facets of
Page 12 and 13: ILLUSTRATIONS ■ ■ ■ ■ 1 The
Page 14 and 15: TABLES ■ ■ ■ ■ 1.1 Marketin
Page 16 and 17: CASE STUDIES ■ ■ ■ ■ ■
Page 18 and 19: PREFACE ■ ■ ■ ■ This book a
Page 20 and 21: ABBREVIATIONS ■ ■ ■ ■ A&R A
Page 24 and 25: INTRODUCTION A functionalist approa
Page 26 and 27: 1 MARKETING: DEVELOPMENT AND SCOPE
Page 28 and 29: ■ ■ ■ ■ MARKETING: DEVELOPM
Page 46 and 47: ■ ■ ■ ■ STRATEGIC MARKETING
Page 62 and 63: THE ROLE OF GUANXI IN CHINESE BUYIN
Page 64 and 65: In 1997 Steve Jobs went back to App
Page 68 and 69: 3 CONSUMER BUYER BEHAVIOUR LEARNING
Page 70 and 71: ■ ■ ■ ■ CONSUMER BUYER BEHA
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■ ■ ■ ■ CONSUMER BUYER BEHA
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■ ■ ■ ■ INDUSTRIAL BUYER BE
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■ ■ ■ ■ MARKETING RESEARCH
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■ ■ ■ ■ SEGMENTATION, TARGE
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7 BRANDING LEARNING OBJECTIVES Afte
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■ ■ ■ ■ BRANDING Lifebuoy c
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■ ■ ■ ■ BRANDING BRAND DECI
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■ ■ ■ ■ BRANDING (loving go
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Next attention was devoted to devel
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■ ■ ■ ■ BRANDING Brands, me
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■ ■ ■ ■ BRANDING that refer
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■ ■ ■ ■ BRANDING Time perio
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■ ■ ■ ■ BRANDING Community
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■ ■ ■ ■ BRANDING against it
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■ ■ ■ ■ BRANDING differenti
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BRAND PERSONALITY: FCUKED? The reta
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8 PRODUCT LEARNING OBJECTIVES When
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■ ■ ■ ■ PRODUCT of the comm
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■ ■ ■ ■ PRODUCT item. Anoth
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■ ■ ■ ■ PRODUCT VIRGIN’S
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■ ■ ■ ■ PRODUCT BUTLINS HOL
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■ ■ ■ ■ PRODUCT Table 8.2 T
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■ ■ ■ ■ PRODUCT stage and s
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■ ■ ■ ■ PRODUCT NEW PRODUCT
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■ ■ ■ ■ PRODUCT employees a
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■ ■ ■ ■ PRODUCT STAGE 3 CON
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■ ■ ■ ■ PRODUCT whitener, w
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■ ■ ■ ■ PRODUCT is a contro
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■ ■ ■ ■ PRODUCT $660m on ho
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■ ■ ■ ■ PRODUCT SIMULATED T
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■ ■ ■ ■ PRODUCT West televi
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■ ■ ■ ■ PRODUCT the product
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■ ■ ■ ■ PRODUCT comparisons
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■ ■ ■ ■ PRODUCT Table 8.5 A
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■ ■ ■ ■ PRODUCT Table 8.6 T
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■ ■ ■ ■ PRODUCT Zealand ind
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9 PRICING LEARNING OBJECTIVES When
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■ ■ ■ ■ PRICING PRICE AND T
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■ ■ ■ ■ PRICING need for th
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■ ■ ■ ■ PRICING Table 9.1 S
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■ ■ ■ ■ PRICING go out of b
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■ ■ ■ ■ PRICING one. Unlike
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■ ■ ■ ■ PRICING ■ ■ ■
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■ ■ ■ ■ PRICING updated. Th
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■ ■ ■ ■ PRICING in US terms
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■ ■ ■ ■ PRICING often are c
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■ ■ ■ ■ PRICING CAR PRICE W
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■ ■ ■ ■ PRICING Clearly, a
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■ ■ ■ ■ PRICING CONCLUSION
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■ ■ ■ ■ PROMOTION INTRODUCT
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■ ■ ■ ■ PROMOTION Table 10.
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■ ■ ■ ■ PROMOTION made redu
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■ ■ ■ ■ PROMOTION scope. On
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■ ■ ■ ■ PROMOTION disease-r
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■ ■ ■ ■ PROMOTION Client Th
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■ ■ ■ ■ PROMOTION or of gen
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■ ■ ■ ■ PROMOTION of involv
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■ ■ ■ ■ PROMOTION Chapter 7
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■ ■ ■ ■ PROMOTION ONE VOICE
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■ ■ ■ ■ PROMOTION ■ ■
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■ ■ ■ ■ PROMOTION someone w
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■ ■ ■ ■ PROMOTION planning
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■ ■ ■ ■ PROMOTION comprisin
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MADAME TUSSAUD’S SEEKS STAR PARTN
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■ ■ ■ ■ PROMOTION ADVERTISI
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■ ■ ■ ■ PROMOTION Some mode
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■ ■ ■ ■ PROMOTION ANALYSE T
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■ ■ ■ ■ PROMOTION SOCIAL AD
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■ ■ ■ ■ PROMOTION CONCLUSIO
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11PLACE: CHANNELS OF DISTRIBUTION L
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■ ■ ■ ■ PLACE: CHANNELS OF
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12 VIRTUAL MARKETING LEARNING OBJEC
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■ ■ ■ ■ VIRTUAL MARKETING d
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■ ■ ■ ■ VIRTUAL MARKETING t
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■ ■ ■ ■ VIRTUAL MARKETING F
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■ ■ ■ ■ VIRTUAL MARKETING R
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■ ■ ■ ■ VIRTUAL MARKETING s
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■ ■ ■ ■ VIRTUAL MARKETING D
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■ ■ ■ ■ VIRTUAL MARKETING c
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■ ■ ■ ■ VIRTUAL MARKETING o
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■ ■ ■ ■ VIRTUAL MARKETING p
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■ ■ ■ ■ VIRTUAL MARKETING T
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■ ■ ■ ■ VIRTUAL MARKETING e
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■ ■ ■ ■ VIRTUAL MARKETING 1
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■ ■ ■ ■ MARKETING PLANNING
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NOTES ■ ■ ■ ■ 1 MARKETING:
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ANSWERS TO REVIEW QUESTIONS 1 MARKE
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■ ■ ■ ■ ANSWERS TO REVIEW Q
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■ ■ ■ ■ REFERENCES Levitt,
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■ ■ ■ ■ REFERENCES Belk, R.
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■ ■ ■ ■ REFERENCES Skinner,
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■ ■ ■ ■ REFERENCES Erikson,
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■ ■ ■ ■ REFERENCES Skinner,
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■ ■ ■ ■ REFERENCES Lavidge,
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■ ■ ■ ■ REFERENCES Hoffman,
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■ ■ ■ ■ INDEX anti-consumer
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■ ■ ■ ■ INDEX cashmere knit
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■ ■ ■ ■ INDEX Davidson, H.
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■ ■ ■ ■ INDEX Foote Cone &
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■ ■ ■ ■ INDEX innovation 23
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■ ■ ■ ■ INDEX Manson, Maril
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■ ■ ■ ■ INDEX new product d
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■ ■ ■ ■ INDEX probability s
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■ ■ ■ ■ INDEX Sculley, John
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■ ■ ■ ■ INDEX Trout, Jack 5
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Fundamentals_of_Marketing

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