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CLIENT OPERATIONS<br />
• Operations = Inputs transformed into Outputs<br />
• Value is a customer’s subjective assessment of benefits<br />
relative to costs<br />
– Customer value = customer benefits - customer costs.<br />
• Customers receive benefits based on their experiences.<br />
• Most companies’ success depends on increasing the<br />
amount of repeat business; therefore, relationship<br />
building between company and customer is key.<br />
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