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WILL THE REAL CLIENT PLEASE STAND UP!!<br />

Old School Unicorn<br />

• Limited Supply Chain<br />

Knowledge<br />

• Expectations:<br />

– Standard Proposal<br />

– Price<br />

– Relationship/Entertain<br />

ment<br />

• Beer<br />

• Golf<br />

• Cigars<br />

Sales Process: 3-6 Months<br />

Odds of Winning: LOW<br />

The Real Client<br />

• Extensive Service and Supply<br />

Chain Knowledge<br />

• Expectations:<br />

– Sales Relationship<br />

– Executive Engagement<br />

– Operations Alignment<br />

– Leading Edge Solutions<br />

– Tight Team Collaboration<br />

– Innovation<br />

– Tight Account<br />

Management<br />

– Proactive Communication<br />

Sales Process: 6-12 Months<br />

Odds of Winning: HIGH<br />

63<br />

63

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