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Healthy SoFlo Issue 49 - Menprovement: A Hub Design to Improve Men's Lives

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COVER STORY · JUNE 2017<br />

MENPROVEMENT,<br />

A <strong>Hub</strong> <strong>Design</strong> <strong>to</strong><br />

<strong>Improve</strong> <strong>Men's</strong> <strong>Lives</strong>.<br />

Building<br />

a better<br />

man might<br />

sound like every woman's dream<br />

job, but for an innovative and highly<br />

intuitive entrepreneur, the seemingly<br />

divine out-of-this-world concept<br />

became his calling. From a simple<br />

yet highly marketable idea was born<br />

<strong>Menprovement</strong>. The brainchild<br />

behind the popular self-development<br />

website aimed solely at men was<br />

Sean Russell.<br />

In 2013, he founded the site with<br />

the intention of creating a hub for<br />

men of all ages, nationalities, and<br />

socio-economic status <strong>to</strong> converge<br />

<strong>to</strong> find information that spoke <strong>to</strong><br />

them on their level and helped them<br />

<strong>to</strong> improve their lives, and hopefully,<br />

improve their relationships. Anything<br />

from dating advice <strong>to</strong> fashion advice,<br />

diet and exercise tips, <strong>to</strong> anything<br />

and everything in between and<br />

beyond that appeals <strong>to</strong> men and<br />

their issues, problems, or areas of<br />

interest that speak <strong>to</strong> them and<br />

where they are in life or where<br />

they want <strong>to</strong> be in life is thoroughly<br />

evaluated, discussed, and vetted<br />

by experts and laymen alike. That<br />

information is shared via their<br />

community, and their concepts have<br />

been incorporated in<strong>to</strong> countless<br />

lives for the betterment of all who<br />

follow the advice, practices, or<br />

techniques. While not strictly a<br />

health website, it is a place where<br />

men can come <strong>to</strong>gether <strong>to</strong> find ways<br />

<strong>to</strong> improve their health and wellness,<br />

while also learning new ways of<br />

thinking or doing any number of<br />

things from how <strong>to</strong> properly ask a<br />

woman out on a date, <strong>to</strong> how not <strong>to</strong><br />

leave a bad impression, <strong>to</strong> what kind<br />

of exercises <strong>to</strong> do <strong>to</strong> increase your<br />

stamina, and so much more.<br />

Since its first "print," it has quickly<br />

transformed in<strong>to</strong> a one-s<strong>to</strong>p shop<br />

for highly reliable and relatable<br />

information that its growing<br />

readership and devoted fans can<br />

turn <strong>to</strong> when they have a question<br />

or are looking for new ways of<br />

doing things. Since its inception,<br />

it has become far more than just<br />

an information sharing site. It has<br />

morphed in<strong>to</strong> an ever-growing<br />

community with legions of fans<br />

eagerly following them every step of<br />

the way.<br />

As the world becomes more<br />

connected via multiple social<br />

media channels and mediums, Sean<br />

and <strong>Menprovement</strong>'s CEO, Artur<br />

Kot has taken their messages of<br />

empowerment and positive change<br />

<strong>to</strong> the "airwaves." In addition <strong>to</strong> their<br />

website, they now host a podcast<br />

where they showcase even more<br />

expertise and knowledge. You can<br />

find the podcast episodes here:<br />

http://www.menprovement.com/<br />

category/podcasts/ There, you'll<br />

find the same great information<br />

<strong>Menprovement</strong> is known for with<br />

the added benefit of hearing directly<br />

from the experts themselves. This<br />

interactive platform allows for<br />

questions from their listeners in<br />

real-time. It has proven <strong>to</strong> be a great<br />

way <strong>to</strong> continue <strong>to</strong> get their message<br />

out <strong>to</strong> the masses via a medium<br />

that their fans are comfortable with,<br />

minus the hassles.<br />

20 HEALTHY MAGAZINE

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