Press Release Scout24 trend survey shows: one direct social media ...

Press Release
Scout24 trend survey shows: one in the three Internet users expects
direct social media communication with companies
• What social media users want more than anything is contacts, information
and news
• Trans-generational: generational: the use of social media has nothing to do with age
Munich, 10 March 2010 – quicker link to companies required: more than one
in three Internet users wants to communicate directly with companies in future
via social media channels.
And with job and house searches, too, Twitter & Co. are at the forefront: young
users in particular look for new jobs (29 per cent) or a new place to stay via the
Social Web. Every other user not only reads information and searches for links,
but also adds his/her own opinion and experiences to the discussion.
So far the Top 3 of the most frequent reasons for using new Web 2.0 channels
have been: managing contact with friends and acquaintances (73 per cent),
reading information and others’ opinions (55 per cent) and finding out new
things from the online world (48 per cent).
What is surprising is that social media are not just a communication channel for
younger people. 61 per cent of older Internet users (50 (50-65 65 years of age) likewise
obtain information via the Social Web. Particularly when buying a car (27 per
cent) and choosing insurance (22 per cent) older surfers resort to the Web 2.0 to
assist their search.
A representative random sample of 1,043 Internet users took part in the latest
trend survey conducted ted by Scout24 and the market research institute Innofact in
January 2010. We will gladly send you detailed results upon request.
About Scout24-Group
Scout24 is one of Europe's leading groups of companies for online market places.
The seven marketplaces of the Scout24 Group, AutoScout24, ElectronicScout24,
FinanceScout24, FriendScout24, ImmobilienScout24, JobScout24, TravelScout24
and the portal Jobs.de are present in 18 countries. As a strong partner, Scout
supports its customers in important decisions, in particular in the fields of
housing, mobility, employment, partnership and finance.

Every month, around eight million Internet users place their confidence in the
offerings provided by the Scout24 Group, which is a part of the Deutsche
Telekom Group. Further information is available under www.scout24.com.
Press contact:
Scout24 Holding GmbH
Ergin Iyilikci
Vice President Corporate Communications / PR
Rosenheimer Straße 143b
81671 München
Tel.: + 49 89 490 267 397
Email: presse@scout24.com