Marketing Snapshot May 2017
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<strong>Marketing</strong> Report<br />
<strong>May</strong> <strong>2017</strong><br />
Our experience, your success ©<br />
www.interstatehotels.co.uk
Contents<br />
1 Activity <strong>Snapshot</strong><br />
2 F&B<br />
3 M&E<br />
4 Hotels<br />
5 Interstate Campaigns<br />
6 Leisure<br />
<strong>Marketing</strong> Report - February <strong>2017</strong>
1<br />
Activity <strong>Snapshot</strong>
Summary of Activity<br />
Activity Brand Marcomms Funded by Timing Detail<br />
Photography - Photography Hotel COMPLETED This month we completed photography at several properties<br />
including the Holiday Inn Express Perth, Holiday Inn Southampton<br />
and the new Hampton by Hilton Aberdeen.<br />
i-Focus IHR Internal comm IHR COMPLETED This month saw the release of the very first edition of i-Focus, the<br />
new commercial team newsletter. This will be sent monthly and<br />
focus on key actions from the next 90 days to +6 months.<br />
HICP Wine Menus HICP Printed collateral/<br />
website<br />
HICP COMPLETED In <strong>May</strong> we completed the next round of Wine menus for the HICP<br />
region, including a bespoke version for Crowne Plaza Leeds. All<br />
menus are now on property.<br />
Holiday Inn<br />
Stevenage Xmas<br />
brochure<br />
IHG Printed collateral Hotel COMPLETED We completed the new Xmas brochure for HI Stevenage this<br />
month. Making use of the template developed for the HICP<br />
region we updated this with the hotel’s content.<br />
View Hotel CAPTCH<br />
feature<br />
- Website Hotel COMPLETED To make it even safer for people to sign up to their newsletter we<br />
added a CAPTCH data check box on each of the View Hotel’s<br />
three sites. This also ensured the hotel would no longer receive<br />
spam emails.<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Summary of Activity<br />
Activity Brand Marcomms Funded by Timing Detail<br />
iMBP update IHR Website Central COMPLETED As part of a series of updates to the iMBP briefing form on iWay<br />
we rolled out a HOTEL NAME box to be filled out with each brief.<br />
This will support our ongoing improvements to internal reporting<br />
and effective processes.<br />
HICP Xmas Brochures IHG Print design HICP/Central COMPLETED In <strong>May</strong> all HICP sites received their new Xmas brochure template<br />
and any/all supporting materials requested.<br />
CP Leeds + CP<br />
Felbridge<br />
@LS1/Bay<br />
tree<br />
Print design Hotel COMPLETED Development and delivery of newly branded menus to both CP<br />
sites was completed this month. The Bar & Kitchen @LS1 for CP<br />
Leeds and the Bay Tree for CP Felbridge both had bespoke<br />
artwork created for their site. The menus are now operational at<br />
both.<br />
AC Marriott<br />
recruitment support<br />
Marriott Print design Hotel COMPLETED To support the initial recruitment efforts ahead of the opening of<br />
the AC Marriott in Belfast we created a one page General<br />
Managers recruitment flyer.<br />
Doubletree Kingston<br />
– M&E brochure<br />
DBT Printed collateral Hotel COMPLETED Design completed and artwork sent to hotel to print locally.<br />
Spirit collateral –<br />
supplier change<br />
Spirit Printed collateral Hotel COMPLETED In <strong>May</strong> we started work with a new print supplier to enable us to<br />
more effectively print and roll out Spirit orders to hotels.<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Summary of Activity<br />
Activity Brand Marcomms Funded by Timing Detail<br />
Wedding Dates<br />
Availability Calendar<br />
IHG Website - COMPLETE In <strong>May</strong> we launched a Wedding Dates availability calendar on CP<br />
Felbridge’s independent website. The calendar will be rolled out<br />
to other HICP hotels in June.<br />
HICP Umbraco<br />
Websites<br />
IHG Website - ONGOING Work has started on the <strong>2017</strong> Christmas pages for the HICP<br />
independent websites. These pages will be rolled out for the<br />
hotels to use in June <strong>2017</strong>.<br />
Urban Café<br />
Fountainbridge<br />
- Print design Hotel ONGOING Work continued this month on prepping pre/post opening<br />
collateral for the Urban Café Fountainbridge which will be part of<br />
the Hampton Edinburgh. Work includes posters and loyalty cards.<br />
Agent Extravaganza IHR Print design Central ONGOING This month we developed initial design concepts for the Agent<br />
Extravaganza event invite. Work is due to continue into June.<br />
Wedding brochures IHG Printed brochure Hotel ONGOING Work continues on various HICP region wedding brochures and is<br />
expected to be completed for Maidstone, Eastleigh and<br />
Farnborough in early-mid June.<br />
CP Leeds<br />
Lounge/Room service<br />
menus<br />
IHG<br />
Printed menu<br />
collateral<br />
Hotel/HICP ONGOING This month we started development work on the new CP Leeds<br />
lounge and Room Service menus. Work is due to be completed<br />
ahead of the launch date of 15 th June.<br />
iMBP jobs All All Hotel ONGOING This month we have sent 22 emails and completed 38 iMBP jobs<br />
in total. In this report you will see a snapshot of these jobs.<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
2F&B<br />
Examples
F&B<br />
1935 Rootop Restaurant & Bar<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
Crowne Plaza Leeds/ Bar & Kitchen @LS1<br />
Printed menu<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
Crowne Plaza Felbridge/ The Bay Tree<br />
Printed menu<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
Holiday Inn Fareham<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
Holiday Inn Fareham<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
HICP<br />
Printed wine menu<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
F&B<br />
Urban Cafe Fountainbridge<br />
FREE!<br />
10 drinks<br />
and the 11th<br />
on us!<br />
*T&C:Valid only at Urban Café Fountainbridge,<br />
This card entitles you to one (1) drink (any size)<br />
once you have received TEN qualifying stamps<br />
on this card. To receive a qualifying stamp, a<br />
purchase of any hot drink (any size) is required.<br />
This card has no cash value, is not transferable<br />
and cannot be exchanged for cash. Urban Café<br />
operated under Interstate Hotels reserves the<br />
right to refuse redemption of any coupons<br />
cards which appear to be copied, damaged,<br />
defaced, altered or illegible or those which in its<br />
reasonable opinion have not been validly<br />
redeemed in accordance with the T&C’s.<br />
Printed loyalty cards<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
3M&E<br />
Examples
C&E<br />
DoubleTree Kingston<br />
Printed brochure<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Eastleigh<br />
Printed brochure<br />
Brochure inserts<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Basingstoke<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
C&E<br />
Holiday Inn Farnborough<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
C&E<br />
Holiday Inn High Wycombe<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
4Hotel<br />
Examples
Hotels<br />
AC Marriott Belfast<br />
Recruitment collateral<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Hotels<br />
Holiday inn Express Dunfermline<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Hotels<br />
Hotel Indigo Newcastle<br />
Email campaign<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Hotels<br />
Holiday Inn Fareham<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Hotels<br />
Holiday Inn Express Perth<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
5Interstate<br />
Examples
Interstate Campaigns<br />
i-Focus Newsletter<br />
Digital publication<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Interstate Campaigns<br />
IHR<br />
Email campaign<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Interstate Campaigns<br />
Agent Extravaganza<br />
Design concept<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
6Leisure<br />
Examples
Leisure<br />
City Hotel Derry<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Leisure<br />
Crowne Plaza Felbridge<br />
Email campaign<br />
<strong>Marketing</strong> Report - <strong>May</strong> <strong>2017</strong>
Our experience, your success ©<br />
www.interstatehotels.co.uk
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