09.06.2017 Views

Endura Lookbook Spring/Summer 2017

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

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Pro SL II Bibshort –<br />

The Best Made Better<br />

EN Severin Zotter slept for three minutes after riding 745km<br />

on the opening day of the 2015 Race Across America.<br />

On day two, he took a shower. By 9am, the Arizona heat<br />

topped 35 degrees, but Timing Station Six off ered a pool.<br />

Sevi, leading the race, was fi rst in. Seven days later, he won<br />

RAAM at his fi rst attempt, having packed two pairs of our<br />

revolutionary. Pro SL Bibshort, with a choice of three pad<br />

widths. Sevi is now a father, and our new addition - the Pro SL<br />

Bibshort II - is sleeker, and with a choice of two leg lengths,<br />

as well as the game-changing pad width options. Perhaps we<br />

can persuade Sevi to extend his compelling story. The new<br />

Pro SL Bibshort II might inspire him. Every bestseller deserves<br />

a sequel, after all.<br />

DE Race Across America 2015: Severin Zotter schläft nach<br />

der Startetappe – immerhin 745 Kilometer lang – ganze zwei<br />

Minuten. Nach Etappe zwei nimmt er eine Dusche. Um neun<br />

Uhr morgens glüht die Wüste Arizonas schon bei weit über<br />

35 Grad Celsius. Aber an Zeitmessstation Nummer sechs<br />

gibt’s einen Pool. Und Zotter ist der erste, der reinspringt.<br />

Sieben Tage später hat Sevi beim ersten Anlauf das RAAM<br />

gewonnen. Und dabei zwei Rennradhosen, genauer:<br />

Prototypen der Pro SL II Bibshorts, aufgetragen. Heute ist<br />

Sevi Vater. Und unsere Neue ist in Serie gegangen. Mit drei<br />

verschiedenen Sitzpolsterweiten, mit zwei Beinlängen und<br />

glatterer Oberfl äche. Vielleicht lässt sich Severin Zotter von<br />

uns überreden, seine spannende Story weiterzuschreiben.<br />

Die Pro SL II Bibshorts wäre ein starkes Argument. Jeder<br />

Bestseller verdient es, ein neues Kapitel aufzuschlagen.<br />

FR Severin Zotter a dormi trois minutes après avoir parcouru<br />

745km le jour d’ouverture de la course Race Across America<br />

2015. Le deuxième jour, il prit une douche. À 9 heures, la<br />

chaleur de l’Arizona dépassait les 35 degrés, mais à l’étape<br />

six, il y avait une piscine. Severin, leader de la course,<br />

était le premier arrivé. Sept jours plus tard, il remportait<br />

la RAAM dès sa première tentative, ayant emmené deux<br />

paires de notre révolutionnaire Cuissard Pro SL, à option<br />

à trois largeurs de peau. Severin est maintenant papa, et<br />

notre nouvel arrivé - le Cuissard Pro SL II - est plus lisse, et<br />

avec un choix de deux longueurs de jambe, et aussi l’option,<br />

qui change la donne, de la largeur de peau. Peut-être<br />

pourrons-nous persuader Severin de prolonger son histoire<br />

convaincante. Le nouveau Cuissard Pro SL II pourrait<br />

l’inspirer. Chaque bestseller mérite une suite, après tout.<br />

10

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