Endura Lookbook Spring/Summer 2017
Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
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Hummvee<br />
EN Respect is earned. Trust is forged. Reputation is hard<br />
won. Our Hummvee short has been the last word in durability<br />
for nearly two decades, since we sat down with a group of<br />
straight-talking London cycle couriers and designed what they<br />
needed in a short. The result became a classic that was also<br />
immediately adopted by mountain bikers. Choose Hummvee.<br />
Because icons can be rugged as well as beautiful.<br />
DE Respekt muss man sich verdienen! Vor zwanzig Jahren<br />
haben wir uns mit ein paar Klartext-redenden Londoner<br />
Fahrrradkurieren zusammengesetzt und wollten von ihnen<br />
wissen, wie die beste Bikeshorts der Welt aussehen muss.<br />
Herausgekommen ist unsere Hummvee – das letzte Wort in<br />
Sachen Mountainbike-Shorts. Aus unzerstörbarem Stoff. Mit<br />
doppelten und dreifachen Nähten. Hier ist sie nun – die neue<br />
Hummvee. Soll noch einer sagen, Ikonen müssen verstaubt sein!<br />
FR Le respect se gagne. La confi ance se forge. La réputation<br />
est durement gagnée. Notre short Hummvee a été le fi n mot<br />
de la durabilité pendant près de deux décennies, depuis<br />
que nous nous sommes assis avec un groupe de coursiers<br />
londoniens ne mâchant pas leurs mots et avons conçu le short<br />
dont ils avaient besoin. Le résultat est devenu un classique qui a<br />
également été immédiatement adopté par les vététistes. Choisir<br />
Hummvee. Parce que les icônes peuvent être aussi robustes que<br />
magnifi ques Because icons can be rugged as well as beautiful.<br />
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