Hitchin V Biggleswade_proof
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<strong>Hitchin</strong> V <strong>Biggleswade</strong>.qxp_Layout 1 11/04/2017 07:31 Page 15<br />
NEIL JENSEN’S GAME OF THE PEOPLE<br />
value of the World Cup and European<br />
Championship. International breaks are seen<br />
as a hindrance these days not just for clubs,<br />
but also for supporters, many of whom don’t<br />
like the interruption of the domestic<br />
programme. The bloated qualifying<br />
competitions do become tedious.<br />
It is arguable that international football is<br />
currently more important for the women’s<br />
game, not just to help develop talent, but also<br />
to showcase the genre in the media. It is<br />
always going to be tough to generate strong<br />
support for the league competition, although<br />
clearly it is slowly on the rise, but the best bet<br />
for women’s football is to ensure that the very<br />
top level receives the exposure it needs to<br />
grow support and to extract better deals from<br />
broadcasters.<br />
The last two Women’s World Cups have<br />
generated average crowds of 26,000 (2007<br />
drew an average of 36,000 in China) and<br />
domestically, the English Women’s Super<br />
League is now attracting four figure gates,<br />
although interest may have plateaued. In 2016<br />
crowds in the WSL grew by just 1.5%, with<br />
clubs like Notts County, Sunderland and<br />
Liverpool all declining. The UEFA Women’s<br />
Champions League is still only attracting<br />
mediocre crowds.<br />
Unlike the men’s game, the most likely avenue<br />
to raise awareness and enthusiasm may be in<br />
the England team. The FA seem to have done<br />
a reasonable job in using the “Lionesses” tag<br />
to good effect and the performance of the<br />
women’s team in Canada two years ago<br />
generated a lot of goodwill and media<br />
coverage. The European Championship in the<br />
Netherlands offers the opportunity to build on<br />
the momentum of 2015 and inject some more<br />
public interest in the women’s game.<br />
Sampson has 19 of the squad still with him,<br />
but he insists that the team will be more<br />
robust and fitter. The competition is a classic<br />
16-team affair, which could be very popular in<br />
a summer with no World Cup or Euros.<br />
England have Scotland, Spain and Portugal in<br />
their group.<br />
The England squad includes eight players<br />
from WSL champions Manchester City.<br />
Man.City (8): K.Bardsley, L.Bronze,<br />
S.Houghton, D.Stokes, I.Christiansen, J.Scott,<br />
T.Duggan, N.Parris<br />
Liverpool (3): S. Chamberlain, A.Greenwood,<br />
C.Stoney<br />
Notts County (4): C.Telford, L.Bassett,<br />
J.Potter, J.Moore<br />
Arsenal (4): A.Scott, J.Nobbs, F.Williams,<br />
J.Taylor<br />
Chelsea (3): M.Bright, K.Carney, F.Kirby<br />
Birmingham (1): E.White<br />
One of the big positives that came out of the<br />
2015 World Cup was the attitude and the<br />
togetherness of the team – after a dreadful<br />
World Cup 2014 in Brazil for England, it was a<br />
breath of fresh air. The nation wept with Laura<br />
Bassett after her last minute own goal against<br />
Japan in the semi-final and the women<br />
returned home as heroes. The Euros may not<br />
be the World Cup, but another stirring display<br />
by England will continue the evolution of<br />
Women’s football in Britain, regardless of<br />
controversies over Sampson’s squad<br />
selection.<br />
www.gameofthepeople.com<br />
Twitter:@gameofthepeople<br />
Thanks to Neil Jensen for allowing me free<br />
access to the Game of the People articles this<br />
season - Editor<br />
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