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<strong>Hitchin</strong> V <strong>Biggleswade</strong>.qxp_Layout 1 11/04/2017 07:31 Page 15<br />

NEIL JENSEN’S GAME OF THE PEOPLE<br />

value of the World Cup and European<br />

Championship. International breaks are seen<br />

as a hindrance these days not just for clubs,<br />

but also for supporters, many of whom don’t<br />

like the interruption of the domestic<br />

programme. The bloated qualifying<br />

competitions do become tedious.<br />

It is arguable that international football is<br />

currently more important for the women’s<br />

game, not just to help develop talent, but also<br />

to showcase the genre in the media. It is<br />

always going to be tough to generate strong<br />

support for the league competition, although<br />

clearly it is slowly on the rise, but the best bet<br />

for women’s football is to ensure that the very<br />

top level receives the exposure it needs to<br />

grow support and to extract better deals from<br />

broadcasters.<br />

The last two Women’s World Cups have<br />

generated average crowds of 26,000 (2007<br />

drew an average of 36,000 in China) and<br />

domestically, the English Women’s Super<br />

League is now attracting four figure gates,<br />

although interest may have plateaued. In 2016<br />

crowds in the WSL grew by just 1.5%, with<br />

clubs like Notts County, Sunderland and<br />

Liverpool all declining. The UEFA Women’s<br />

Champions League is still only attracting<br />

mediocre crowds.<br />

Unlike the men’s game, the most likely avenue<br />

to raise awareness and enthusiasm may be in<br />

the England team. The FA seem to have done<br />

a reasonable job in using the “Lionesses” tag<br />

to good effect and the performance of the<br />

women’s team in Canada two years ago<br />

generated a lot of goodwill and media<br />

coverage. The European Championship in the<br />

Netherlands offers the opportunity to build on<br />

the momentum of 2015 and inject some more<br />

public interest in the women’s game.<br />

Sampson has 19 of the squad still with him,<br />

but he insists that the team will be more<br />

robust and fitter. The competition is a classic<br />

16-team affair, which could be very popular in<br />

a summer with no World Cup or Euros.<br />

England have Scotland, Spain and Portugal in<br />

their group.<br />

The England squad includes eight players<br />

from WSL champions Manchester City.<br />

Man.City (8): K.Bardsley, L.Bronze,<br />

S.Houghton, D.Stokes, I.Christiansen, J.Scott,<br />

T.Duggan, N.Parris<br />

Liverpool (3): S. Chamberlain, A.Greenwood,<br />

C.Stoney<br />

Notts County (4): C.Telford, L.Bassett,<br />

J.Potter, J.Moore<br />

Arsenal (4): A.Scott, J.Nobbs, F.Williams,<br />

J.Taylor<br />

Chelsea (3): M.Bright, K.Carney, F.Kirby<br />

Birmingham (1): E.White<br />

One of the big positives that came out of the<br />

2015 World Cup was the attitude and the<br />

togetherness of the team – after a dreadful<br />

World Cup 2014 in Brazil for England, it was a<br />

breath of fresh air. The nation wept with Laura<br />

Bassett after her last minute own goal against<br />

Japan in the semi-final and the women<br />

returned home as heroes. The Euros may not<br />

be the World Cup, but another stirring display<br />

by England will continue the evolution of<br />

Women’s football in Britain, regardless of<br />

controversies over Sampson’s squad<br />

selection.<br />

www.gameofthepeople.com<br />

Twitter:@gameofthepeople<br />

Thanks to Neil Jensen for allowing me free<br />

access to the Game of the People articles this<br />

season - Editor<br />

15<br />

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