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There are currently 45 PPPs in operation in South Africa’s national parks. These give private partners access
to state property for a certain period, allowing them to conduct business there. Tokozile Xasa, South Africa’s
new minister of tourism, said at the conference that many of today’s investors want more than just profit,
and want to make a contribution in the lives of people. Tourism investment would help reduce poverty and
inequality. Sisa Ntshona, head of South African Tourism, said that although international tourists were flocking
to the country, domestic tourism was weak.
‘I Do Tourism’ targets domestic tourists
South African Tourism has launched their new
‘I Do Tourism’ campaign to target domestic
travellers at their annual INDABA trade show.
The initiative sets out to remind South Africans
that the tourism industry is vital to the country’s
success and how they, as individuals, can
advocate for South Africa as a destination.
With President Zuma citing the economic and
social impact of tourism for South Africa at the
opening of Africa’s Travel Indaba in Durban,
this campaign will go direct to remind citizens
of this. SA Tourism CEO Sisa Ntshona said that
tourism has a ripple effect, and that each direct XCIkpro /Shutterstock.com
permanent tourism job opportunity that is
created, can have multiple spin-offs for transport, agriculture and other sectors.
South African Tourism said that for many South Africans, travel is inaccessible; something that is “for other
people”. “This is precisely the attitude we hope to change through I Do Tourism. We aim to remind South
Africans that tourism is everyone’s business because all South Africans benefit through and from tourism.
Tourism adds value to the lives of all South Africans in a range of ways,” Ntshona said.
Trail-blazing North West Tourism at Indaba 2017
The North West Tourism Board has once again taken advantage of the opportunity created by government
through South African Tourism to market
Destination North West at the annual
Tourism Indaba 2017 held in Durban. The
provincial Tourism MEC Desbo Mohono
was attending and focused more on
pushing investors to invest in Villages,
Townships and Small Dorpies of the
North West. MEC Mohono also set out
to ensure that there is integration and
coordination in her department’s drive to
woo investors.
The MEC’s efforts were boosted by the Ionut Catalin Parvu / Shutterstock.com
participation of over fifteen local North
West municipalities that are also aiming high in marketing their destinations at the Indaba, as well as other to
product owners from the province. The 2017 North West Province exhibitors included a wide range of product
owners prime attractions and companies like Sun City through Sun Intentional, Pilanesburg National Park,
Madikwe game reserve Lodge and many other major attractions.
Source: North West Tourism