Health & Wellness SOUTH AFRICA A GROWING HEALTH TRAVEL DESTINATION A.B. Gondwe 70 |ISSUE 6|www.<strong>mzanzi</strong>travel.co.za | MZANZI TRAVEL
Health & Wellness As health and wellness travel continues its global growth as a sub-sector of the tourism and travel industry, South Africa is emerging as a prime health travel destination, both for corporate and private tourists. Wellness. Health. Meditation. Yoga. Hiking. Swimming. Chakra healing sessions. Daily massages. Open-air gym workouts. Relaxing sauna treatments. Spas. Wellness clinics. Health farms. Wellness retreats. These have all become buzz words in the booming, multi-billion dollar health travel industry that seems to have taken the world by storm. The Global Wellness Tourism Congress says the global wellness travel market is already worth more than $565 billion. It is expected that this market will grow 50 percent faster than the rest of the tourism industry over the next five years. Another study last year, by the Global Wellness Institute (GWI), found that wellness tourism showed revenue growth of 14% between 2013 and 2015—and now accounts for 15.6% of total tourism revenues. Wellness tourists spend 61% more than the average international tourist, and generates close to 18 million jobs worldwide, the study found. According to Beth Mcgroarty, research director of the Global Wellness Institute, spa-focused travel accounts for 41% of the market, with the rest coming from fitness activities, yoga and lifestyle retreats, thermal baths and hot springs, stays at healthy hotels and the purchase of healthy food. The Global Spa and Wellness Economy Monitor report says that with more than 32,000 spas, Europe had the highest revenue in this sector with $29.8 billion, followed by the Asia-Pacific region with $18.8 billion and North America with $18.3 billion. South Africa, however, cannot be far behind with its world-renowned health and spa centres such as the Twelve Apostles Hotel & Spa in Cape Town, Bushmans Kloof Wilderness Reserve and Wellness Retreat in the Cederberg Mountains, The Hydro at Stellenbosch, Trogon House & Forest Spa at Plettenberg Bay, the Umngazi River Bungalows & Spa at Port St Johns on the Wild Coast, Karkloof Safari Spa in KwaZulu-Natal, the Mount Grace Country House & Spa in Magaliesberg, Namasté Detox Retreat at the Fordoun Hotel & Spa in the Midlands, KwaZulu-Natal, the Hoogland Health Hydro in Gauteng, and many more. Wellness or health travel to far-flung resorts from Costa Rica to Cape Town has become the new norm as people everywhere have grown more health and fitness-conscious over the last decade. Hamburgers by the pool have been exchanged for a salad and juice after yoga classes. Lazing drink-inhand in the casino, where the only exercise is pushing the spin button, has made way for gym workouts with a personal trainer in the health resort. And in South Africa world-class health facilities and excellent doctors that come cheap relatively speaking, given the rand exchange rate to the dollar or euro, have become favourite destinations for corporate entities sending their executives for medical treatment. It has long been the destination to which businessmen and politicians from all over Africa have come for health and medical reasons. Increasingly top hotels and resorts now offer their guests holistic healing centres where they can take advantage of anything ranging from gyms and personal trainers, to acupuncture, meditation classes, stress-relief Michaeljung / Shutterstock MZANZI TRAVEL| www.<strong>mzanzi</strong>travel.co.za|ISSUE 6 | 71