the Tutti Bella story

t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
the Tutti Bella story
Tutti Bella: Where fun and fashion are hard at play!
Life’s too short to wear
boring clothes
Life’s too short to wear boring clothes.
That’s true no matter how old (or young)
you are. Tutti Bella is a leading online
clothing store with a huge following
among the “trendy Mommy” set, thanks to
an eclectic collection and large selection of
kid-friendly, fashionable and down right
fun clothing and accessories. Whether it’s
stylish t-shirts for rough and tumble boys
or simple cotton dresses and play clothes
with an added zest for girls, Tutti Bella has
it in one great place at www.tuttibella.com.
For Fashion Forward Babies,
Kids and Tweens
Influenced by both L.A. style and New
York fashion, the talented buyers at Tutti
Bella have compiled a collection of boys
and girls clothing in an online boutique
that features everything from California
casual to New York City hip. Although
some brands have appeared in the Tutti
Bella Collection before and are customer
favorites (Splendid, True Religion, Ella Moss,
Harajuku Lovers, Kingsley, Charlie Rocket,
Okkies, City Threads, Luna Luna Copenhagen,
Flowers by Zoe, Miss Me, and Monster
Republic), store buyers seek out exciting
new surprises with at least 15 new lines
joining the collection each year.
This season Tutti Bella has formed
new relationships with Joah Love, Imps
& Elfs, Isabel Garreton, Jeanine Johnsen,
Right Bank Babies, Positively Organic,
Moe & Madi, Go Gently Baby, Eye Spy,
Signorelli, Cupcakes & Pastries, Saurette,
Gypsy 05, and more.
The Online Source for Cool
Clothes for Kids
Tutti Bella has clothing that appeals to
everyone from Hollywood stars to every
day moms. Shopping sites rave about the
Tutti Bella “Deal of the Day,” often a limited
quantity bargain that changes daily. The
store’s popular semi-annual “10, 20, 30
Sale” offers great buys in the $10, $20, and
$30 price range and hundreds of items
at up to 50% off can be seen on the sale
pages any day of the week.

t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
the Tutti Bella story
(continued)
The success of Tutti Bella comes not only
from having a wonderful variety of designer
clothes that people like to buy, but also
from creating a site that makes it just
plain easy to shop. Quality counts too,
and Moms feel good buying Tutti Bella
merchandise for their kids. Baby clothes
that are cuddly soft, and basic tees or
shorts that are anything but ordinary
make shopping fun. Every style is handselected
for Tutti Bella customers to simplify
shopping with a selection of innovative
items that quickly become a child’s favorites.
For the Best Dressed Kids Coast
to Coast
Tutti Bella is also a great store for gift buying for
“fashion forward babies, kids and tweens.”
Parents and Grandparents love Tutti Bella
because no one wants to drive all over
the city with kids in tow, especially when
it’s easy to find the perfect party dress or
swim trunk in the right size with just a
few clicks. Fast shipping and friendly customer
service have also helped Tutti Bella
attract repeat business from customers
who appreciate the simplicity of the process
as much as the thrill of the finds.
“We pick our collections with our customers
in mind. Kids fashion tends to drop down
from adult fashion, and trends tend to
start on the coasts and work their way
into Middle America. I watch for popular
trends in adult lines and clothes that I’d
buy for my own son. Midwestern shoppers
love that they can find coastal trends
long before they make it to their stores,
and our international customer base is
growing every month,” says owner Kim
Ciliberto.
The best way to experience Tutti Bella no
matter where you’re from is to visit the
website at www.tuttibella.com. Tutti Bella
also offers special services for fashion writers
and media. See our Media Resources fact
sheet for more information.

Owner Kim Ciliberto
t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
behind the scenes
Fashion has always been a passion for online children’s boutique owner
Kim Ciliberto, who got her start in the industry as a manufacturer and
then switched to the retail side in 2000 as owner of Tuttibella.com
From Film to Chabby Chic
“I have a strong background in business
and had worked in the high pressure
film industry out here in L.A. for a dozen
years. After having my son I wanted to
slow down a bit. Shabby chic was very in
at the time, so I began selling a shabby
chic baby blanket. I was selling to wholesalers,
but I decided it would be more
fun to work on the retail side, so I made
the shift. My best decision in starting my
business was to connect with the best in
the industry—people who knew where
things were going with children’s fashion,”
Kim says.
An Online Revolution
“As a mother I learned early on that it was
no fun shopping with kids. Plus, if you had
a son, like I did, there was nowhere to go
for interesting clothes for boys. Living in
L.A. made me naturally gravitate toward
the more edgy, trend-driven items. You
won’t find a lot of classic or traditional
looks on our site. I always like to offer a bit
of a twist with our clothes,” Kim says.
“Early on I noticed that stores were really
ignoring boys’ fashion, especially online.
I made it my mission to become a great
source of casual clothing for both boys
and girls. Some of my most satisfying
mail comes from mothers of boys who
are grateful for our broad selection.”
Customer service is a big part of an on-line
retailer’s success. With online shopping,
that means fast shipping, plenty of shipping
choices, and easy returns. Tutti Bella does
not sell anything they do not have in
stock all ready to ship. The store does not
accept pre-orders and does not over-sell
merchandise. This has made a difference
in customer satisfafction.
Customers who rave about the store’s
variety and service have begged for a
bricks and mortar store. But Ciliberto says,
“We do online retail very well, and we
have no plans to do anything different.
There is no reason. This works for us and
for our customers. With online retailing
we have no territory. We can sell to people
nationwide and around the world. In
addition, people want quality and unique

t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
fashion & trends
Tutti Bella has the looks Moms want to buy, and although we don’t name names or “Sell and Tell,”
if you want what celebrity babies are wearing, or just cool comfy clothes for your kids, we offer the
styles you want in the brands the best dressed and most fashionable kids are wearing.
Tutti Bella Boys
Look cool, play hard, and have fun! Tutti
Bella boys show their style while doing
everything boys love to do in clothes
that keep them both cool and comfy.
This year we’ve stocked up on awesome
hoodies and tees from Monster Republic
that wear well and wash up great with no
shrinkage or fading. Spring and Summer
staples will include Charlie Rocket clothing
and swimwear, rock band Tees by
Trunk, LTD, optimistic beachy threads by
Wonderboy, artsy, edgy tees by Kingsley,
and new from down under, Munster Kids.
• Imaginative designs for comfy tshirts
and hoodies
• Soft fabrics in a broad spectrum of colors
• Skate shorts in a variety of shades
of patterns
• An emphasis on comics and super heroes
• Swim trunks and board shorts that
are all boy
Tutti Bella Girls
We believe you’re never too young to
develop your style. Little fashionistas
love everything from Flowers by Zoe
to Mini Fine tees. The success at Tutti
Bella comes in large part from carrying
fashions with staying power—items
that will be popular not only now, but
in the future. For sweet with a dash of
funky moms and girls love Misha Lulu,
Pink Chicken, Moe & Maddie, and Jeanine
Johnsen. For older girls we like to spice
things up with bohemian looks from
Gypsy 05 and Ella Moss. We’re not about
lace and frills, but we’re all girl.
• Button up or party down with
special dresses from Isabel Garreton or
Flowers by Zoe, Saurette, and Hulabaloo.
• Fun “Hello Kitty” tees fit the bill for tweens
• Maxi dresses are all the rage this season
for older girls
• Joah Love is a new and fabulous line that
manages to be simple yet stylish

t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
fashion & trends
(continued)
Kids Fashion a Go-Go
Fantasy and fashion merge in newer
brands like Kids Ink, which features colorful
layers of flowers and patterns on soft
cotton fabrics that make great dresses,
rompers and tees. A nod to simpler times
is evident in lines like Misha Lulu, Right
Bank Babies, and Moe & Madi. Girls fashion
and fashion in general will continue to
get a boost from celebrities, including
the Obama girls, who are likely to become
fashion icons for kids with style.
For girls, we’re advocating the shift from
embellished and loud to sweet and
nostalgic as seen in lines like Isabel Garreton,
Saurette, and Jeanine Johnsen. Simple
styles with fun subjects and happy florals
will continue to dominate baby, toddler
and children’s clothing collections for girls .
Accessory Style Watch
Parents deserve something special too,
so our buyers have scoured the accessory
markets in search of the best in fashionable
and functional diaper bags. Petunia
Pickle Bottom bags for both Moms and
Dads feature the styles and one-of-a-kind
fabrics that parents of babies and toddlers
adore. From the ever-popular Boxy Backpack
to the new Scout and Cake lines, we’ve
got styles that meet the requirements of
fashion conscious Moms and Dads.

t u t t i b e l l a o n l i n e c h i l d r e n ’ s b o u t i q u e
media resources
Tutti Bella is a fashion resource for style editors who want to show their
viewers and readers the best clothes for kids.
Need the Latest Fashions?
Need the latest fashions? Turn to us.
Tutti Bella is a fashion resource for style
editors who want to show their viewers and
readers the best clothes for kids. Whether
it’s a fashion show event or a photo shoot,
we can supply the size, color and style
you want from our thousands of online
items. To make a Style Request, contact
Kim Ciliberto, owner, at kim@tuttibella.com.
What People Are Buying?
Ask Us! With more than a decade in the
children’s fashion industry, Kim Ciliberto
is quick to assist with answering your
questions and providing insight into the
season’s or a particular designer’s hottest
trends. Ask us about the following topics:
• The Growth in Online Shopping
• Tween Trends
• The Latest Looks for Kids
• Baby Clothes from Sweet to Sassy
• Guiding Childhood Style
• A Well-Rounded Wardrobe for Kids
• Back to School Cool
• Young Style Icons
Photos and Samples
Our relationships with clothing manufacturers
in both the U.S. and abroad means
we’re constantly dealing with more than
100 top quality children’s clothing manufacturers.
If you need high resolution photos
or samples, give us a call. We’re happy to
assist you however we can.
For All Your Fashion Needs
For all your fashion needs —Babies, Kids
or Tweens —consider Tutti Bella.
Website: www.tuttibella.com
Owner: Kim Ciliberto
kim@tuttibella.com
Publicist: Connie Holubar
connie@outreachpr.com
For more information call OutreachPR
at 903 880 8217.