GD Toolkit Summary Notes - Lesson 2

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S Graphic Design Principles The Principles of design are what we do to design elements. How we apply these determines how successful the design is.
S Graphic Design Principles 2.05 Graphic Design Principles ALIGNMENT Alignment allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other. The two basic alignment principles are Edge Alignment and Centre Alignment. BALANCE Balance is the weight distributed in the design by the placement of your elements. Provides stability and structure to a design. E.G. A large shape close to the centre can be balanced by a small shape close to the edge. Symmetrical balance occurs when the visual weight is evenly divided in terms of horizontal, vertical or radial. This style relies on a balance of two similar elements from two different sides. Asymmetrical balance occurs when the visual weight of design elements are not evenly distributed in the central axis. This style relies on visual games, such as scale, contrast and colour to achieve a balance. CONTRAST Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light/dark, or direction horizontal/ vertical). Contrast allows us to emphasise or highlight key elements in your design. Without Contrast a design can seem uninteresting and not be clear what to look at first. Types of contrast include Size, Value, Quantity, Weight, Placement & Texture PROXIMITY Proximity is simply the process of ensuring related design elements are grouped together. Any unrelated items, should be spaced apart. Close proximity indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout. Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in some way. REPETITION Repetition strengthens a design by tying together individual elements. It helps create association and consistency. Repetition can create rhythm (a feeling of organised movement).
Page 1 and 2: S shawacademy Graphic Design LESSON
Page 3 and 4: S Lesson 2 DESIGN ELEMENTS & PRINCI
Page 5 and 6: S Graphic Design Elements & Princip
Page 7 and 8: S Elements - Line 2.01 Line Line Th
Page 9 and 10: S Elements - Shape 2.02 Shape Shape
Page 11 and 12: S Elements - Colour 2.03 Colour REL
Page 13: S Elements - Texture, Mass, Space 2

GD Toolkit Summary Notes - Lesson 2

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